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MAHINDRA SUV STRATEGY
India’s first choice for cars is going second-handIndia’s car market is shifting gears: why stretch for a new hatchback when a used SUV gets you further? A booming pre-owned market is redef...- EV sales in fast lane but Motown treads the middle pathIndian carmakers are not betting on electric vehicles alone. They are developing a mix of petrol, diesel, hybrid, CNG, and flex-fuel option...
- Mahindra dethrones Tata Motors to become top EV revenue player in FY26Mahindra & Mahindra has become the top electric car seller by revenue, surpassing Tata Motors. This shift occurred last fiscal year due to ...
- India EV Boom 2026: Electric cars race ahead – until price, policy and reality hit the brakesIndia’s electric vehicle (EV) market 2026: India's electric vehicle sales are surging, driven by new models and growing acceptance. However...
- These large-caps have ‘strong buy’ & ‘buy’ recos and an upside potential of up to 25%It is tough to think positively about the markets when all the news is about blockades, wars, and everything that can disturb the global ec...
- Hyundai Motor shares offer just 5% upside; Asit C Mehta initiates with Hold rating, flags 5 risksHyundai Motor India shares fell amid weak market sentiment, extending their one-month decline to about 21%. Asit C Mehta initiated coverage...
- Mahindra introduces NU_IQ platform, unveils four new SUV design conceptsMahindra & Mahindra has introduced its NU_IQ platform, a modular architecture set to underpin a new range of SUVs. The company previewed it...
- ET Awards for Corp excellence: Mahindra & Mahindra earning its spurs off the road, now making a statement on itMahindra & Mahindra was named Company of the Year, driven by strong performance in the manufacturing sector and a successful FY24. The comp...
- Mahindra Thar ROXX booking: Record 1.76 lakh customers reserve SUV in just one hour, deliveries to start on DussehraMahindra's new Thar ROXX has received 1.76 lakh bookings within 60 minutes of opening. Deliveries will start on Dussehra day. This SUV offe...
- Mahindra expects Thar to displace the Scorpio as its flagship brandWith Roxx priced from Rs12.99 lakh Rs20.49 lakh (ex-showroom) and pitted against the Hyundai Creta, Suzuki Grand Vitara, Kia Seltos, Mahind...
- M&M cruises through SUV opportunity to emerge as category revenue leaderThe rise in SUV popularity has propelled Mahindra & Mahindra to the forefront of the Indian automotive sector. Despite previous struggles w...
- Mahindra bets on new models to boost its ambitious global pushMahindra & Mahindra on Tuesday said it aims to bolster its presence globally as it unveiled a pickup concept, which it plans to introduce i...
- In rejig mode, Mahindra & Mahindra plans new logo for SUVsThe new monogram for the SUV line-up is likely to be unveiled ahead of the upcoming XUV 700 launch, which is slated in the coming weeks. Th...
- M&M revamps marketing function with a big focus on digitalShe joined the company on July 1 from HCL Technologies, where she was global head of digital content, thought leadership and marketing.
- Mahindra's billion dollar bet on EVs, restructures business for bigger penetration of cleaner vehiclesLike JLR and its other peers, India’s utility vehicles leader is betting big on the tectonic shift in the automotive market, and is seeking...
- Ford-Mahindra deal called off due to high costs, pandemic impactAutomakers Ford and Mahindra & Mahindra have called off their deal to form a joint venture company to acquire the former’s India business, ...
- Mahindra launches new generation Thar at Rs 9.8 lakhsThe vehicle will be available in two series, the more-affordable adcenture focussed AX series and the more expensive lifestyle-focussed LX ...
- Tata Motors showcases four upcoming models at 89th Geneva International Motor ShowThese cars are based on the Impact 2.0 design philosophy and herald the car maker’s entry into their respective segments.
- Nissan plans to drive in half-a-dozen SUVsSUVs will be at the core of the company’s revival strategy as it looks to cash in on the growing love of Indians for off-roaders, Thomas Ku...
- Brand M&M should endure regardless of the competition: Anand Mahindra"Our brand strategy is about niches across areas of mobility. The goal is to go across the segments & get scale horizontally", says Anand M...
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