MACROMAN
How three Kolkata innerwear makers are trying to move up the value chainThe premium and super-premium segments of the Indian innerwear market are likely to double in the next three years.
Advent International buys significant stake in Dixcy TextilesThe fund will end up with a controlling stake in the company, marking Advent’s fourth investment in India since 2015 following its buyout o...
Why brands need more mature celebrity selectionCelebrity endorsements work only if the brands are able to use them to break the clutter and take forward their core brand message.
Satya Nadella is macro-man at Microsoft, understands emerging markets intimatelyAs Satya Nadella takes over as the first non-founder CEO of Microsoft in Washington, experts say that he understands Indian market intimate...- Hosiery business: Striking gold with silverwear1968. In a market dominated by unorganised players and local brands such as Asli Hira, Asli Sona, Balaram and Dora, it was quite tough for ...
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