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LOSS AVERSION PSYCHOLOGY
Psychology says people who are never happy with their haircuts may be noticing more than just their appearance, their brains may be noticing every tiny detail- Psychology says people who never remove plastic covers from remotes, fridges, and car seats may not be careful , they may be focusing on the loss rather than the gain
- Psychology says adults who hold onto empty jars and containers are often seeking more than storage: Why ‘just in case’ thinking makes it hard to throw things away
- Psychology says people who only shop during sales aren't stingy, their brains may be wired to chase value over pricePsychology teaches us that everyday habits often reveal deeper motivations. The sale itself is rarely the real story. Value is. Control is....23 Jun, 2026, 03.56 PM IST
- Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...21 Jun, 2026, 11.53 AM IST
- Psychology says people who keep adding items to cart to buy during a sale aren't impulsive buyers: What this shopping behavior means?Psychology says people who keep adding items to cart to buy during a sale aren't always ready to complete a purchase. Many shoppers use the...19 Jun, 2026, 10.45 PM IST
- Psychology says people who save ‘special’ items for the future are not being practical: Why the brain delays joy, waiting for the perfect momentPsychology suggests that adults who hold on to special items are rarely acting irrationally. More often, they are trying to preserve someth...18 Jun, 2026, 10.48 PM IST
- Psychology says people who save shopping bags inside other shopping bags are responding to an ancient survival instinctAt its heart, this habit is rarely about the bags themselves. It is more about psychological efficiency. The brain naturally seeks to reduc...18 Jun, 2026, 11.49 AM IST
- Psychology says people accept bad behavior from partners that they would never tolerate from friends: Harville Hendrix's insights explain whyAccording to the psychological insights of Harville Hendrix, people often put up with behaviors from romantic partners that they would neve...11 Jun, 2026, 05.30 PM IST
- The rupee warning: Six actions for business leadersThe Indian rupee is dipping to historic lows, approaching the 100-dollar threshold. Driven by market sentiment and a perilous cycle of fore...04 Jun, 2026, 11.40 AM IST
- Quote of the day by Nobel Laureate Daniel Kahneman: “The world makes much less sense than you think. The coherence comes mostly from.....” The man who proved your mind is a liar — and why Kahneman’s warning still matters today - Ultimate lesson on illusion, overthinking, human bias, and the psychology of modern lifeDaniel Kahneman quote of the day: “The world makes much less sense than you think. The coherence comes mostly from....” The man who exposed...08 May, 2026, 06.31 PM IST
- When a Coworker Says “I’ve Seen This Before,” That’s Exactly When You Should Pay AttentionA common workplace phrase, 'I've seen this before,' can unintentionally shut down new ideas. This reaction stems from a natural comfort wit...01 Apr, 2026, 12.56 PM IST
- No one knows which asset class will do well. Nithin Kamath tells what 99% investors should doNithin Kamath says predicting winning asset classes is futile, urging investors to diversify and stay invested long-term amid volatility. W...30 Mar, 2026, 06.35 PM IST
- Warning signs for investors: These cognitive biases may lead to gamblingCertain cognitive biases and personality traits at different stages of investing can turn investing into a gamble. Read on to know the red ...02 Dec, 2024, 06.30 AM IST
- Learn with ETMarkets: Know the psychology of bullion trading via emotion managementTrading MCX gold and silver contracts involves managing emotions like fear, greed, and loss aversion. Implementing effective strategies, su...07 Apr, 2024, 10.09 AM IST
- Daniel Kahneman, Nobel-winning psychologist who upended economics, dies at 90Working with psychologist Amos Tversky, Kahneman isolated biases that distort decision-making. These include aversion to loss and how the w...27 Mar, 2024, 11.53 PM IST
- Stock market psychology and behavioural finance: What investors should knowFinancial success is not a hard science. It’s a soft skill, where how you behave is more important than what you know. While everybody is l...17 Mar, 2024, 06.12 PM IST
- The psychology of risk: Emotions and decision-making in tradingHowever, the number of people profiting from the stock market may be less than the number who lose. And what differentiates a successful tr...31 Oct, 2023, 10.30 AM IST
- Mind Over Money: What do you think about risk? The psychology of investment choicesEquities can be less risky, but to ensure that the investment has to be carefully researched with proper due diligence made11 Mar, 2023, 11.02 AM IST
- Rupee flat amid weak risk sentimentImpact on economic growth from policy tightening by central banks sap risk appetite. Asian shares fall after U.S. equities on Monday suffer...23 Aug, 2022, 11.42 AM IST
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