Shortage of competition in Indian market to support Unilever's volume growth: CEOUnilever anticipates increased sales in India. Global supply chain issues and higher packaging costs are creating openings. Local competito...
03 May, 2026, 11.46 AM IST
88% ‘hard-to-recycle’ plastic: PolyCycl’s bet on turning waste into valueIndia's plastic waste problem is being tackled by PolyCycl's innovative chemical recycling. The technology transforms difficult-to-recycle ...
01 May, 2026, 10.58 AM IST
Gulf war fuels raw material inflation, FMCG firms shift to daily pricing strategyIn light of Gulf War, consumer goods sectors are battling unprecedented rises in raw material costs. Firms are now implementing daily price...
24 Apr, 2026, 07.05 AM IST
Add a Spoonful of This Cheap Kitchen Liquid to Mop Water – Floors Smell Fresh and Shine for Nearly a WeekSpotless floors are achievable with a simple kitchen staple. A little dishwashing liquid in your mop water works wonders. It tackles tough ...
15 Apr, 2026, 02.51 PM IST
How to Get Coffee Stains Out of EverythingCoffee stains can be a nuisance on clothes, carpets, and even teeth. However, science provides simple, effective methods to tackle these ma...
11 Apr, 2026, 02.10 PM IST
How to Clean Mirrors Like Hotels Without VinegarAchieve a sparkling hotel-like mirror finish at home. Forget vinegar's smell and residue. Alcohol-based cleaners are key, evaporating quick...
10 Apr, 2026, 05.22 PM IST
The Unexpected Toy-Cleaning Trick Hiding in Your Kitchen Cabinet That Parents Are Quietly Swearing ByKeeping children's toys clean is vital for home hygiene. Parents often struggle with this task. Baking soda emerges as a safe, natural clea...
06 Apr, 2026, 04.56 PM IST
Washing clothes with these 3 NZ detergents is like using water, consumer NZ finds, see the best performersConsumer NZ's recent testing reveals that some popular laundry detergents perform no better than plain water, leaving consumers disappointe...
24 Jul, 2025, 09.22 AM IST
Godrej Consumer Products aims to scale liquid detergent brand Godrej Fab over 2-fold to hit Rs 500 cr revenue in FY26Godrej Consumer Products aims to significantly expand its liquid detergent business, targeting Rs 500 crore in revenue by FY26. The company...
20 Jul, 2025, 11.29 AM IST
Indians go premium to do the laundryPremium detergents now reach 75% of Indian households, driven by liquid variants. Despite the Covid-induced stagnation in overall sales, pr...
04 Nov, 2024, 06.36 PM IST
Best baby laundry detergent for chemical free and gentle cleaningWhen it comes to choosing the best detergent for newborns, toddlers and infants it is important to make an informed purchase. Some importan...
10 Mar, 2024, 09.02 PM IST
Detergent sales shrink amid pandemic as Indians put away their formal wearSales growth of powder detergents nearly halved to 7% in the pandemic-hit April-September period against 12% in the year earlier, while liq...
23 Oct, 2020, 09.05 AM IST
Soap opera: Eye on Future, HUL launches laundry brand after 30 yearsHUL's new laundry brand launch is reminiscent of its introduction of Wheel detergent in 1988 to take on Nirma.
16 Jul, 2019, 09.48 AM IST
HUL to roll out India’s first liquid detergent Surf Excel Liquid at Rs 230/litreHUL is betting on the country’s upgrading affluent consumers to push liquid detergent, which accounts for more than two-thirds of the US de...
10 May, 2013, 06.30 AM IST
- Godrej buys Genteel, Swastik Shikakai
Consumer goods major Godrej Consumer Products has acquired liquid detergent brand Genteel, once synonymous with specialised woolen fabric c...
03 Dec, 2010, 01.22 AM IST
- P&G plans manufacturing unit in Chennai
Procter & Gamble, makers of Maggi noodles and Ariel detergent, is planning to build a manufacturing plant in Chennai, which will be the wor...
22 Nov, 2010, 05.01 AM IST
- Godrej gets relief from court in detergent ad war with Wipro
Godrej Consumer Products Ltd (GCPL) on Friday said a Ludhiana district court has restrained rival Wipro Consumer Care and Lighting (WCCL) f...
23 Nov, 2007, 08.33 PM IST