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LIPSTICK EFFECT EXPLAINED
Gen Z seem richer than they really are, claims Bengaluru man: ‘They splurge Rs 500 on avocado toast but can’t buy…’; studies say it’s not mindless spendingGen Z are more likely to splurge big on treats such as avocado toasts and matcha tea than buy a home or a car. This is not just mindless bu...- How is Gen Z affording iPhones, cafés and weekend plans on Rs 30,000-50,000? CA explains the uncomfortable truthCA Nitin Kaushik explains why Gen Z’s expensive-looking lifestyle does not necessarily indicate higher wealth. iPhones, branded sneakers, c...
- Rs 15,000 sneakers, fancy holidays, expensive iPhones: Financial advisor shares why Gen Z is spending more on luxury itemsFinancial advisor Prem Soni says Gen Z’s spending on Rs 15,000 sneakers, expensive iPhones and foreign holidays may reflect the “Lipstick E...
- How One Quick Beauty Change Can Instantly Boost Your Mood, According to PsychologistsSmall changes to your appearance, like a new hairstyle or a touch of lipstick, can significantly boost your mood and self-perception within...
- Ankur Warikoo’s adorable lipstick story reveals why most 'misunderstanding' are not about words: 'Each person is carrying a different dictionary...'Entrepreneur and educator Ankur Warikoo recently shared a personal story on LinkedIn that sheds light on communication misunderstandings. I...
- Is Canada headed for a recession? Here’re the detailsCanada is facing a possible recession because of global trade issues. Traditional signs like GDP growth and job losses are worrying. Unempl...
- Exclusive: Startups under I-T scanner again; payments startups & processing chargesIndian startups are under scrutiny from the income-tax department over the funding that they’ve raised. This and more in today’s ETtech Mor...
- Festive sales off to a flyer; Google’s user choice billing an ‘eyewash’The firm analysed and compared data from over seven million orders that were processed during the first two days of the festive season sale...
- From panic buying, consumers have moved on to indulgent buying during the pandemicAs people hunker down at homes, fearing for their health, worried about their jobs and bored out of their minds, a variant of The Lipstick ...
- Google and Mastercard cut a secret ad deal to track retail salesGoogle advertisers used a stockpile of Mastercard transactions to track actual sales in physical stores.
- Budget 2016: 'Hard working' budget for startups, could have been much betterEven if incremental steps have been taken, several contentious issues have not been tackled in Arun Jaitley's Budget 2016.
- Sex toys in India! Story of a bold and budding industry'This trend as inevitable. All this you observe now have been merely waiting to burst out of the closet and come into the open. The main tr...
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