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LINEAR TELEVISION DECLINE
TV channel exits accelerate as India’s linear television model comes under pressureIndia’s television broadcasting industry is undergoing a structural reset as 114 channel licences were surrendered between 2022 and 2026 am...- TV ad volumes drop again in January-July amid big digital shiftTelevision advertising volumes fell 7% in January-July 2026 from a year earlier, extending the decline in TV advertising as brands increasi...
- RCB wins valuation crown! Royal Challengers Bengaluru 1st $300 mn cricket team as IPL business value crosses $20 bnRoyal Challengers Bengaluru has surpassed a $300 million brand value milestone. The Indian Premier League's overall business valuation clim...
- Ratings blackout may cast a shadow over brands' TV ad spendsA prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...
- DTH, cable companies seek tech-neutral rules under new telecom regimeThe television distribution industry in India is calling on the government to adopt technology-neutral regulations as the Ministry of Infor...
- Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interestStar Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an ad...
- TV distributors push for lower payouts amid falling marginsLeading TV distributors like Tata Play and Airtel Digital TV are pushing for lower content fees from broadcasters. Facing subscriber losses...
- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- Zee board backs promoter stake expansion to 24%Zee Entertainment's board has greenlit a significant fundraising move, approving the issuance of warrants worth up to ₹3,143.5 crore to a p...
- Subscriber losses push India's TV distribution industry towards consolidation as broadband, IPTV gain groundIndia's TV distribution is shifting towards broadband and digital entertainment, forcing cable and DTH operators to confront subscriber los...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- Cable, DTH vs streaming: Battle lines drawn at Trai over FAST TV rulesIndia's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...
- In an age of AI-generated content, trusted journalism becomes critical: Ellana LeeCNN is adapting to a fragmented media landscape by balancing global storytelling with regional nuance, particularly in Asia-Pacific and Ind...
- Streamers now shoot for satellite rights to step up playStreaming platforms are now buying satellite rights for films. This is a new trend for mid and small-budget movies. Digital rights are now ...
- Distributors turn to connected TV as pay TV users shrink to 84 millionAs traditional cable and DTH subscriptions decline, Indian TV distributors are innovatively migrating linear channels to Connected TV. This...
- TV ad volumes dip in 2025 as streaming services gain, RMG ban takes effectTV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...
- Regulatory issues, ad woes & more hurt channels, streamers in 20252025 Year Ender: India's media landscape saw challenges in 2025. Monetisation pressures and shifting viewer habits impacted television and ...
- Sharp decline in pay-TV subscriptions leads to 577,000 job losses: StudyIndia's cable television industry is facing a significant downturn, with an estimated 577,000 job losses projected between 2018 and 2025. T...
- Disney nears tipping point as streaming profits start to offset cable declineDisney's streaming business, under Bob Iger's leadership, has reported its second consecutive quarterly profit. This comes after a strategi...
- AIDCF urges MIB to prevent Prasar Bharati from onboarding linear TV channels for its OTT platformThe All India Digital Cable Federation (AIDCF) has urged the information and broadcasting ministry to withdraw Prasar Bharati's notice invi...
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