Story TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...

As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...

TATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...

The Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...

Consumers face another price hike on electronics like ACs, TVs, and smartphones by end April. This marks the third increase in four months....

India's broadcast sector is set for a major regulatory overhaul. TRAI is planning a broad review of pricing, distribution, and platform rul...

JioStar revealed new findings from the ICC Men's T20 World Cup 2026. Integrated television and digital campaigns reached new audiences with...

CNN is adapting to a fragmented media landscape by balancing global storytelling with regional nuance, particularly in Asia-Pacific and Ind...

TV broadcasters are set to raise channel package prices by about 10 percent. This move aims to manage increasing content costs. Distributio...

A new study reveals linear TV remains crucial for measurable ad outcomes in India, driving discovery and intent. Combining linear TV and di...

TV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...

Kantar's Media Compass 2025 reveals that while linear TV remains popular with 58% viewership, connected TV is gaining traction with 35 mill...

India's pay-TV sector is experiencing a resurgence, adding 1.3 million subscribers recently. Industry executives attribute this growth to h...

Television broadcasters anticipate a rebound in advertising revenues following adverse developments last year, including free cricket strea...

The box will allow users to navigate between their linear TV channels and their play services and also customise Smart Hub with their own a...