Reliance Consumer Products Ltd has partnered with former cricketer Muttiah Muralitharan to launch a new sports drink called Spinner in Indi...

ICC, which earns a major chunk of its revenue from media rights and sponsorship, recorded a total revenue of $432 million for the fiscal ye...

Coca-Cola has confirmed an eight-year extension of its partnership with the ICC, making it the longest-standing brand linked to cricket. Th...

Despite inflation posing a challenge for companies, Bajoria acknowledges its reality and emphasizes the importance of devising the right pr...

The 'Nothing Official About It' campaign during the 1996 Cricket World Cup had stolen the thunder entirely from official sponsor Coca-Cola ...

Coca-Cola India is expecting strong consumer demand in the current quarter due to the ongoing cricket World Cup and festive season. The com...

Coca-Cola plans to have its highest-ever brand spending in India during the second half of 2023, coinciding with the ICC Men's Cricket Worl...

The TV broadcast sponsors include Hyundai, JSW Group, Limca Sportz, Paisabazaar, LIC of India, UltraTech Cement, Amul, State Bank of India,...

PepsiCo has signed Indian cricketer Hardik Pandya as the brand ambassador for its sports drink Gatorade, marking the first time the sports ...

Soft drink giants Coca-Cola, PepsiCo, and Reliance's Campa are preparing for a "second summer" during the cricket season after the April-Ju...

"There is a good amount of interest and sponsorships from corporate houses for athletes and sports players who have reached the top levels....

The move comes amid escalation of launches in the healthier space by foods and beverages companies globally, as consumers opt for these pro...

Coca-Cola India and its bottling partners are investing around USD 1 billion (around Rs 7,990 crore) to expand the production capacity by u...