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The Next-Gen Playbook: Why brand licensing is necessary to unlock family business growthNext-generation leaders are transforming family businesses by balancing legacy with innovation. Brand licensing emerges as a powerful tool,...
The Crocs Playbook: Lessons in brand reinvention through collaborationsCrocs, once ridiculed, has transformed into a multi-billion dollar brand through strategic collaborations. This reinvention highlights the ...
LicenseWorks engages with The Met to expand brand licensing program in IndiaThe program will introduce a variety of brand extensions, including apparel, home décor, fashion accessories, and luxury lifestyle products...
Carlton London expands its range of home furnishings on FlipkartThe Carlton London Home products will include beds, sofas, mattresses, TV units and wardrobes under its furniture range, while curtains, be...
7 branding trends that will emerge in 2022if brands want to not just survive but thrive in the coming year, it’s imperative for them to relook at their strategies and adapt to the ‘...
Industry experts launch M&A advisory firm for online-first businesses in IndiaKyzen Partners was founded in January 2021, with the goal of assisting new-age entrepreneurs in finding the right strategic investors or su...
Black & Decker inks licensing deal with StovekraftBlack + Decker, which makes power tools, home products and outdoor power equipment, will introduce home appliances in the Indian market.