Chinese beauty live-streamer faces backlash for criticizing viewer amid economic woesChinese state television, CCTV, has criticized popular beauty live-streamer Li Jiaqi for dismissing a viewer's concerns about the high cost...
12 Sep, 2023, 01.13 PM IST
Brands focus on stories in refining China livestreaming to boost profitsWhen tech giant Apple joined China's livestreaming frenzy, a major driving force of the e-commerce boom in the world's second biggest econo...
29 Jun, 2023, 07.56 AM IST
Why open a store? Chinese merchants go live-streaming insteadThese days, shoppers are making their way back to once deserted malls and shops as China emerges from its long winter of coronavirus shutdo...
14 May, 2020, 02.53 PM IST