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LEMON LIMCA
Coca-Cola India forays into the alcohol segment"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a ...11 Dec, 2023, 06.59 AM IST- Gatorade ropes in Hardik Pandya; first cricketer to endorse the brandPepsiCo has signed Indian cricketer Hardik Pandya as the brand ambassador for its sports drink Gatorade, marking the first time the sports ...12 Sep, 2023, 11.53 AM IST
- Cola companies to rope cricketers for advertisements ahead of busy cricket scheduleSoft drink giants Coca-Cola, PepsiCo, and Reliance's Campa are preparing for a "second summer" during the cricket season after the April-Ju...12 Sep, 2023, 08.07 AM IST
- Cola companies get ready for hot summer launchesBeverage and snacks company PepsiCo will roll out its global power brand Mountain Dew Ice in a cloudy lemon format in the country next week...11 Feb, 2021, 08.20 AM IST
- Coke launches non-carbonated drink AquariusThe introduction of Aquarius follows launch of Vio (dairy drinks) in 2016 on the heels of the launch of Fuze iced tea in 2015 and Coke Zero...27 Dec, 2016, 06.45 PM IST
- Coca-Cola's bouquet of brands leads those of PepsiCo in soft drinks market, but Coke not at the topWhile Coca-Cola killed Citra and Gold Spot to push its own American brands Sprite and Gold Spot, Thums up continues to be its primary growt...02 Nov, 2012, 10.48 AM IST
- PET, home consumption driving soft drinks growth: ReportFamily-sized PET (or plastic) bottles are gaining share from glass bottles in both 'on the go' and home consumption of aerated soft drinks,...06 Jul, 2012, 05.54 PM IST
- Coke ropes in Kareena Kapoor to endorse Limca for Rs 2.5 cr a yearCoca-Cola has roped in actress Kareena Kapoor to endorse its fizzy lime-lemon drink Limca for about Rs 2.5 crore a year. The deal has been ...13 Apr, 2012, 01.16 PM IST
- Leo Burnett bags Limca's creative account from Coca ColaBeverage major Coca Cola India is understood to have chosen advertising agency Leo Burnett to handle creatives for its lemon flavoured fizz...19 Mar, 2012, 02.45 PM IST
- Coke and Pepsi heading for battle: Coke to revive Crush & Schweppes; Pepsi to launch more 7Up flavoursForget the cola war; Coca-Cola and PepsiCo are heading for a highpitched battle in the flavoured soft drinks segment this summer.25 Feb, 2012, 11.52 AM IST
- Coca-Cola to revive Citra after 19 years, aims mopping up volumesCoca-Cola will revive Citra, a clear-lime drink it bought from Ramesh Chauhan two decades ago but junked in favour of Sprite.13 Feb, 2012, 10.46 AM IST
- Sprite, Mountain Dew, 7Up, Limca fast-growing category among fizzy drinksLemon and lime-based drinks like PepsiCo's 7 Up and Mountain Dew, and Coca-Cola's Sprite and Limca are the fastest-growing category among f...29 Apr, 2011, 03.37 AM IST
- Tangy flavour to Cola wars: Coke launches Nimbu FreshIn a bid to offer consumers a lemon-based drink to counter PepsiCo’s Nimbooz and Parle Agro’s LMN, Coca Cola India has come up with a lemon...19 Jan, 2010, 06.25 PM IST
- Animated endorsers turn stars on brand screenThese blown-up “characters” are now selling everything, from cell phones and fizzy drinks to cough lozenges and air-fresheners.27 Jul, 2009, 01.44 AM IST
- Coca-Cola Thums down for PepsiCoMore than three decades after it was launched, Thums Up remains India’s largest selling aerated drink.30 Sep, 2008, 03.44 AM IST
- Coca Cola launches out-of-home initiative for LimcaBeverages major Coca Cola, which has considerably increased its advertising spent on out-of-home media initiatives in the last two years, a...15 May, 2008, 08.52 PM IST
- We have advantage portfolio but Pepsi ahead in India: Coke CEOUS cola giant Coca Cola has said that rival Pepsi is slightly ahead but the Atlanta-based company is determined to push India among its top...23 Mar, 2008, 11.17 AM IST
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