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LAUNDRY DETERGENT EFFECTIVENESS
In 1916, chemists hunting a soap substitute made a cleaner that worked in hard water, and laundry detergent changed washing foreverThe demand for cleaner solutions during World War I led to the invention of synthetic detergents. These groundbreaking products outperforme...
Last-minute hacks to remove stains from clothes: From perfume marks to tea, coffee, ink or lipstick stains, easy tricks most people use that actually work quicklyStains on favourite clothes can be a morning disaster. Fortunately, simple household items can quickly remove common spills like coffee, oi...
The easy cleaning trick making dusty baseboards easier to manageA popular social media cleaning hack involves using dryer sheets on baseboards to reduce dust adherence by neutralizing static electricity....
Why damp laundry left in the washer quickly starts smelling badLeaving wet clothes in the washing machine creates a breeding ground for odor-causing microbes. Studies reveal that warm, damp conditions i...
Skip Vinegar & Baking Soda, This Natural Trick Makes Towels Look Brand NewSummer is here and towels need attention. Fabric softeners leave a waxy buildup, trapping bacteria and reducing absorbency. Washing soda, a...
Why Your Clothes Keep Fading Faster Than They ShouldBright clothes can lose their color over time due to daily washing. Friction, high temperatures, and detergents damage fabric fibers and dy...
The Laundry Habit That’s Secretly Damaging Your ClothesYour clothes wear out more from washing than from wearing. Hot water and long cycles damage fabrics and release microfibers. Hard water als...
6 laundry mistakes to fix for fresh smelling clothes in hot weatherStop the struggle with smelly laundry this season. From overloading your machine to the "more soap" myth, these six common mistakes are why...
Why Your Clothes Lose Color So Fast Might Have Nothing To Do With DetergentWashing clothes in hot water significantly accelerates color fading and fabric wear, according to scientific research. Higher temperatures,...
Why Your Freshly Washed Sheets Don’t Feel Soft Anymore And What No One Tells You About Drying ThemYour bed sheets might be losing their softness because of how you dry them. Overdrying, a common mistake, damages fabric fibers, making the...
You’re Probably Using Your Bath Towel Longer Than You Should, And It Might Be Dirtier Than It FeelsYour bath towel, often perceived as clean, can quickly become a breeding ground for bacteria after just a few uses. Experts recommend washi...
Cold Water Laundry Secret: The Only Simple Way To Stop Synthetic Microfibers From Breaking DownWashing clothes in cold water significantly reduces the release of synthetic microfibers, tiny plastic fragments that pollute waterways. St...
Washing clothes with these 3 NZ detergents is like using water, consumer NZ finds, see the best performersConsumer NZ's recent testing reveals that some popular laundry detergents perform no better than plain water, leaving consumers disappointe...
Mark Cuban urges Americans to hoard essentials before tariff shockwave hits; here’s what to stockpile while you still canMark Cuban is advising Americans to prepare for potential price increases due to new tariffs by stocking up on essential household goods. E...
Best baby laundry detergent for chemical free and gentle cleaningWhen it comes to choosing the best detergent for newborns, toddlers and infants it is important to make an informed purchase. Some importan...
This festive season, make a smart choice by bringing the IFB washing machines homeEnsure a soft, clean and allergen free wash every time with IFB Washing Machines that come with a load of unique features like Aqua Energie...
Conserving the Elixir of Life
HUL to roll out India’s first liquid detergent Surf Excel Liquid at Rs 230/litreHUL is betting on the country’s upgrading affluent consumers to push liquid detergent, which accounts for more than two-thirds of the US de...
- Rising input costs force Hindustan Unilever to raise prices of Rin
Hindustan Unilever (HUL) has kicked in a phase of price increases in laundry, a segment where margins had clearly bottomed out.
- Pricing power returns to laundry market
Pricing power seems to be returning to the Indian laundry market.Procter & Gamble (P&G), which was caught in a price-war with ace rival Hin...