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LATEST GUIDELINES ON ADVERTISING
IT rule tweaks only clarificatory, don't expand govt power: MeitY SecretarySocial groups warn oversight of online user content may increase censorship, industry pushes back against mandatory compliance with 'adviso...
US ad revenue at Elon Musk's X declined 55% YoY each month since takeoverBrands have been wary of rapid changes under Elon Musk's ownership and the company has struggled to retain some advertisers since the takeo...
ASCI processed 5,532 ads in 2021-22, 48% of them digitalNearly 48% of the 5,532 ads ASCI processed were digital ones, the report said. With its influencer guidelines coming into force last year, ...
Govt's latest ad guidelines similar to ASCI's, but legally binding now: ExpertsThe guidelines increase the onus on celebrities endorsing brands. They need to undertake due diligence regarding any misleading claims and ...
Government asks Twitter, YouTube to pull down perfume advertisementIn letters to Twitter and YouTube, the Ministry of Information and Broadcasting said that the videos were "detrimental to the portrayal of ...
Poll panel to act against those who fail to advertise ‘criminal record’The latest deliberations at the poll panel come in view of some cases where candidates have failed to advertise their record as required un...
New clause added to IT Act: Onus of content not generated by users on social media platforms‘Safe harbour protection’ only if intermediaries facilitate and not modify such content, including ads
Google tightens rules on YouTube to clean it up for advertisersIn April, after an ad boycott began, YouTube raised the cap for splitting revenue with video creators, requiring these sites to have at lea...
A Spineless BBMP helps illegal ad hoardings thriveCity civic corporation is unsure if it should regularise or remove them.
Equalisation levy to make apps purchased on Apple, Google platforms dearer by 8%The levy, a tax on cross-border digital transactions, will next be applied on mobile applications bought from companies such as Apple and G...
PSU oil retailers suspend appointment of new petrol pump dealersMore than a month back, the oil ministry asked the public sector fuel retailers to review the existing guidelines for selection of new deal...
Ads on public service vehicles: Delhi High Court seeks Delhi government's responseDelhi High Court has sought city government's response on a plea seeking quashing of its guidelines banning political advertisements on pub...
Verdict on political advertisements on autos to come soon: Delhi High Court"Ads cannot be displayed without approval from municipal bodies & are allowed only for vehicles having GPS/GPRS systems," the guidelines ha...
Political advertisement on autos: High Court reserves judgementDelhi government's standing counsel Zubeda Begum told the court that it cannot remove the word "political" from its recent guidelines.
Political advertisements not allowed on autos: Delhi government to High CourtThe city government today told the Delhi High Court that political advertisements are not allowed on public service vehicles, including aut...
TRAI's fresh recommendations on TV rating guidelinesThe regulator pointed out that it had examined the same subject in 2008 but rued that little or no action was taken on its earlier recommen...
- Nestle changing tack, plans Maggi makeover
Till now the focus of Maggi, Nestle India’s most heavily advertised brand, has been almost entirely on children below 12 years. All that is...