Gen Z embraces wellness through social activities like pickleball and dance workouts. Brands are set to sponsor these events in 2026. Physi...

India's popular gin and tonic trend is fading. Vodka and tequila are now leading the market. Gin sales have dropped significantly this year...

A pharma company that has been performing well post-restructuring, an auto ancillary firm whose product has remained the preferred choice f...

Diageo's Flavor Lab in Bengaluru is experimenting with unique cocktail creations using local ingredients like dukshiri and sarsaparilla. Th...

World Chocolate Master and co-owner at Läderach Chocolatier Suisse, Elias Läderach tells ET Panache what it was like living above a chocola...

The deal is stuck on whisky and a few other issues. India and the UK have been negotiating an FTA since January last year, when they had se...

Amid the ongoing discussions over the proposed free trade agreement (FTA) between India and the UK, a tussle has ensued over 'angel's share...

In calendar year 2021, Greater Than, which was launched in late 2017, doubled its sales over the previous year and became the largest selli...

It is so rooted in our culture that we sometimes forget that the case for free trade is by no means self-evident.

Looks like science is barging in where once spirits treaded softly.

Boutique-made fresh ice creams without preservatives and emulsifiers are the in thing in the Rs 1,200 cr premium ice cream space.

Zhang Wei paid USD 9,940 for a single shot from a bottle labelled as an 1878 Macallan single malt.

"If there are only 20 bottles produced in the world, we can't afford to send one to the lab for testing," said the marketing head of one of...

With the rise in the popularity of Peruvian food and drink around the world, it is quite on its way to attaining cult status.

Conventional wisdom tells you that a liquor ban is bad for business. But nations that toyed with Prohibition experienced a boom in unexpect...

Rupee continued to move higher against the dollar on expectations of foreign inflows in the capital market. At 9:15 am, partially convertib...