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KURKURE PACKS
A Himalayan Adventure: The selfish act of trekkingIndia's budget now includes funds for tourism development. This marks a shift in how the country views its mountains. Nepal has a well-orga...- PepsiCo new packaging to carry 'No Artificial Flavours or Colours' labelPepsiCo is updating its snack packaging in India. Popular brands like Lay's, Kurkure and Doritos will now clearly show 'No Artificial Flavo...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- SC direction on labelling could deal a blow to packaged foods firmsThe Supreme Court has directed packaged food companies to display ingredient information. This follows a decade of resistance to front-of-p...
- Potential in snacks & packed food business, innovating portfolio for Indian taste: PepsiCoPepsiCo plans to enhance its food segment in India by tailoring products to regional tastes and focusing on innovations and premiumisation....
- Jio, Airtel take co-branding route to attract more usersThe Airtel-PepsiCo gameplan is to leverage the sharp surge in mobile broadband consumption and snacking volumes to boost revenues.
- PepsiCo-Airtel set to revive co-branding pactIndia’s second-largest telco and the maker of Pepsi cola and Lay’s snacks amongst others are reviving their older co-branding initiative to...
- PepsiCo India, Airtel ink co-branding pact; prepaid users to get free 4G data on Pepsi snack buysUnder the Pepsi-Airtel pact that goes live September 1, India’s second-largest telco will get its branding splashed on packs of Lay’s, Kurk...
- PepsiCo cuts sodium content in Lay’s, shrinks pack sizes of 2 salty snacksPepsiCo India said it has already introduced upgraded variants of its Lay's snacks with reduced sodium in different flavours contain lesser...
- PepsiCo to reduce sodium content in snacksPepsiCo will reduce sodium and fat content in snacks and sugar content across its juices and carbonated drinks by 2025.
- Pepsi Co looks to hit back at look-alikes & rivals of Kurkure with new TV commercialThe latest TV commercial of PepsiCo's flagship salty snack brand Kurkure asks viewers: Kuch bhi crunchy milega toh khaoge kya?
- PepsiCo's Lays, Kurkure lose market share to local players like Yellow Diamond and BalajiKurkure and Lays, have begun losing share to regional players such as Balaji, Yellow Diamond in addition to some variants of Bingo.
- PepsiCo targeting mass marketing, will cater to different segments of consumers: Manu AnandPepsiCo's low-priced products will be aimed at 330 million consumers graduating from the bottom-of-pyramid to the socio-economic B and C cl...
- Lay's, Kurkure love marks with snackersDeepika Warrier, Executive Director Marketing, Frito-Lay spoke about changing category dynamics, the threat from private labels, portfolio ...
- FMCG cos think big with small packagesAffordable low-unit packs of Rs 2, 3, 5 and 10 of fast-moving consumer goods (FMCG) are flying off the shelves and are expected to account ...
- Ancillary units feel heat of Pepsico unit's closureThe suspension of production by beverage and snack food major Pepsico India at its Punjab plant due to ongoing stalemate between the manage...
- Co-creation craze hits India IncCo-creation is back in vogue with consumer goods marketers in India. With rising ad scepticism and slowing sales, many brands-Kingfisher, t...
- Pepsico to increase snacks production capacityBuoyed by the growing demand of its snacks, Pepsico India Holdings is increasing production across its various plants by one third of its c...
- FritoLay ropes in MS Dhoni as its third brand ambassadorDhoni is the first cricketer to endorse FritoLay's snack foods business, even though PepsiCo has been associated with cricketers. In Pics: ...
- The fifth P is getting more importanceThe troika of convenience, safety and design rules supreme in any packaging decision these days.
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