Kumbh's maha economic amritMahakumbh Mela, known as the world's largest human gathering, greatly influences local economies with significant visitor spending and boos...
27 Jan, 2025, 11.01 PM IST
Consumer Goods companies step up ad spends in a bid to push salesConsumer goods companies are significantly boosting their advertising and marketing budgets by 20% this quarter to meet fiscal year-end sal...
21 Jan, 2025, 11.58 PM IST
Maha Kumbh: How gods drive India's consumer economyMaha Kumbh Mela, starting today at Prayagraj, is the world's largest human gathering with significant economic implications. Over 40 crore ...
13 Jan, 2025, 03.56 PM IST
Kumbh Mela: India Inc. turns holy dips into marketing goldminesCompanies are spending 70% of their marketing budgets on the Kumbh Mela, focusing on six holy dips. They are using digital innovation, soci...
13 Jan, 2025, 05.30 AM IST
Shreyas Media secures exclusive advertising rights for Maha Kumbh Mela in Uttar PradeshShreyas Media has secured exclusive advertising rights for the Maha Kumbh Mela 2025 in Prayagraj. The event, expected to draw 500 million d...
23 Dec, 2024, 02.55 PM IST
Maha business at Maha Kumbh, the world’s biggest congregationPrayagraj gears up for the 2025 Maha Kumbh Mela, expecting a record 40 crore pilgrims. The government is investing heavily in infrastructur...
13 Dec, 2024, 07.55 PM IST
Brands lining up for Rs 3,000 cr splash at Maha KumbhIndian companies are set to spend ₹3,000 crore on branding and marketing at the Maha Kumbh in Prayagraj, seeing it as a significant consump...
04 Dec, 2024, 08.51 AM IST
Yogi slams opposition in UP assembly, says some are supporting TalibanThe opposition came down heavily on the state government for failing to live up to its poll promise of providing 70 lakh jobs and also crit...
20 Aug, 2021, 07.57 AM IST
Message of tolerance gets trolled on social mediaHUL said its Surf Excel campaign captures how the colours of Holi can be a force for good, melting differences and bringing people together.
11 Mar, 2019, 11.54 PM IST
From HUL to Snapdeal, when social media made brands rethink their actionsHUL's Kumbh Mela ad and tweet didn't go down well with Twitterati.
08 Mar, 2019, 02.50 PM IST
Brooke Bond’s Kumbh Mela ad creates twitter storm in a teacup‘Boycott HUL’ calls on social media to protest ad that shows man abandoning elderly father at Kumbh.
08 Mar, 2019, 07.15 AM IST
Kumbh Mela 2019 to be promoted globally to attract foreign tourists: KJ AlphonsThe government is also looking at development of a designated area for flag hoisting for 192 countries visiting Kumbh Mela, besides identif...
23 Jul, 2018, 08.39 PM IST
Kumbh 2019 work begins, officials arrive with men and machineThis is the first Kumbh under the new Yogi Adityanath government. Over 200 projects of 16 departments are coming up at break-neck speed.
29 Dec, 2017, 07.43 AM IST
Uttar Pradesh letters to carry Kumbh Mela logoThe Yogi Adityanath government has made it mandatory for all state government letters, letterheads and publicity material to carry the new ...
14 Dec, 2017, 11.58 PM IST
UP government to hire professional PR agency to promote the state as tourist destinationThe idea is to promote UP as "India's most preferred tourist destination", given the variety it offers, along with "catchy tagline" and log...
20 Sep, 2017, 01.50 AM IST
HUL's advertising on 'rotis' at the Kumbh Mela - ' Lifebuoy se haath dhoye kya?'At Kumbh Mela, the largest congregation on earth where all big marketers are vying to sell their wares and boost their brands, one promotio...
08 Feb, 2013, 11.47 AM IST
- FMCG cos tie up with barbers, dhabas as unique point of sales
Cos like Emami, Godrej, Dabur and PepsiCo are chasing these unlikely customer groups to keep demand ticking at a time when prices of grocer...
05 Apr, 2010, 01.31 AM IST