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Why this century-old swadeshi brand keeps on beating MNCsParle, an Indian brand, remains India's top FMCG brand for the 13th year. Parle-G biscuits drive its success with 8.6 billion CRPs. It main...- Parle Products hikes biscuit prices by 5-10 per cent as input cost soarsIn the biscuit segment, Parle, which owns popular brands such as Parle G, Hide & Seek and KrackJack, has increased the prices by 5-10 per c...
- Bombay HC restrains Future Consumer from the use of identical packaging of Parle Products' brandsMumbai-based Parle Products has approached the court seeking to restrain FCL from using allegedly identical trade dressing or packaging for...
- Localised lockdowns make demand recovery uncertain despite growing sales: Consumer CEOsIndia implemented the world’s biggest lockdown starting March 25 to curb the spread of Covid-19 and nationwide curbs were eased in phases f...
- 82-year-old Parle-G books 'best sales' in Covid timesParle's 5-rupees-a-pack cookie came handy for many migrants who walked back home.
- Consumers stock up on FMCG bulk packs due to Covid-19 outbreakCompanies and retailers are reporting higher sales of large packs of biscuits, noodles, rice, edible oils and hygiene products such as hand...
- Parle stalls production at plant accused of child labourParle Products has 10 company owned plants, but it also manufactures through various third-party contractors.
- Parle eyes 25% revenue from premium range in next 2-3 years"Brands like Hide & Seek, Milano, Mexitos and Simply Good are more futuristic and aspirational. These brands are very different from the mo...
- Parle eyes bigger bite of premium biscuit segmentThe company has expanded its portfolio over the last two years by launching new products and would be consolidating them before launching n...
- Parle bets on premium biscuit brands for revenue growthParle said it's aiming at garnering more revenues from its premium biscuit brands in the next 2-3 years as the sales in the mass-based cate...
- Parle to focus on existing items to consolidate market shareBiscuits and confectionery manufacturer Parle Products will only be focussing on its existing range of products to consolidate its market p...
- Bombay High Court tells Pidilite rival not to use 'Marine'By using the mark 'Jivanjor Marine Plus', JACL was infringing on its registered mark, besides being guilty of false representation, said Pi...
- How Pravin Kulkarni is taking Parle into newer segments of snacks and sweetsPravin Kulkarni, who heads marketing for Parle, the 83-year old firm known for its Parle-G biscuits, is used to fighting back from the brin...
- Sensory branding is the new buzzwordMarketers in the recent times have become aware of the need to market to the sensory organs that gets translated into sensual pleasure.
- Fresh twist in Parle logo warThe scrap capable of breaking a sweet tooth between the two factions of the Parle family-Parle Products and Parle Agro-over the use of the ...
- Chauhans lock horns over Parle brand, yet againThe two factions of the Parle family - Parle Products and Parle Agro - are involved in a legal tussle yet again.
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