Searched for
KLUGKLUG
Celebrity endorsements fall 22% in 2025 as brands shift to influencersCelebrity brand endorsements saw a significant 22% decline in 2025, marking the steepest drop. Companies are shifting budgets from expensiv...- X faces hiccups in influencer-led monetisation push in Indian marketA Kantar survey report in September pointed out a declining trend of brand spending on X. It stated that 26% of marketers are planning to s...
- How memes, live streaming won over the internet on election results dayThe internet has been atwitter with polling buzz since election results started unfolding on Tuesday, with netizens posting memes, comments...
- Paytm stock slides after COO exit; India’s first microcontroller chipShares of Paytm parent One 97 Communications fell 5% on Monday after its president and chief operating officer Bhavesh Gupta resigned. More...
- Influencer marketing may have a gender mismatchCosmetics and beauty brands are reevaluating influencer marketing strategies due to a gender mismatch in followers, leading to budget wasta...
- Instagram or YouTube? Indian brands torn between the two for maximum ad impactInstagram vs YouTube is the power battle that is shaping where brands put their money, and users their attention. Who will garner eyeballs;...
- How short video apps are fuelling big ambitions for content creators from small townsA BMW bike and a house in Mumbai, homegrown short video apps are fuelling big ambitions for content creators from small towns. Even as plat...
- The next phase of growth and innovation for India’s SaaS sectorAgainst the backdrop of post-COVID dynamics, the Indian SaaS sector is positioned as a key player in driving digital transformation, with a...
- Google Lens on India: Steps the tech giant is taking to cement its position in the countryThe tech giant is currently in a prolonged battle with New Delhi on various issues. ET finds out if an array of recent announcements, such ...
- SMEs log into local apps for hyperlocal connectSmall businesses across the country are banking on advertising on homegrown apps for a pan India reach. Industry watchers said the short fo...
- Move over celebs: Cannes lays the red carpet for influencersNew-age Indian brands used the Cannes platform to reach out to a more global audience through social media influencers. They brought in mor...
- Decision making B2B tech platform KlugKlug launched, to help in influence marketingThe platform has more than 252 million influencers’ profile insights globally and a data platform using the power of modelling on the back ...
Load More
