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FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...- Reliance Retail’s Performax activewear becomes official kit sponsor for the Indian football teamReliance Retail's Performax Activewear has been announced as the official kit sponsor for the Indian football team by the All India Footbal...
- Chelsea unveils new 2023/24 home kit following sponsorship decisionChelsea will soon embark on their pre-season tour in the United States, where they will proudly showcase their new kit to American fans. Su...
- BCCI signs on Adidas as kit sponsor for 5 years in 250-cr dealThe deal, which will begin with the ICC World Test Championship next month and end in March 2028, will see Adidas becoming the official kit...
- Cricket is the quickest way to reach a wider audience: Joint MD of 'Killer' makerKKCL, which was the title sponsor for the recent India-Bangladesh series, has put in place a robust marketing plan to leverage its deal wit...
- KKCL's Killer replaces MPL Sports as official kit sponsor of Team IndiaKKCL replaces e-sports platform MPL Sports. The sponsorship deal with the BCCI will help KKCL to reach out to millions of fans as it embark...
- Byju's wants to terminate jersey sponsorship deal with BCCI, kit sponsor MPL also wants to exitIn June, Byju's had extended its jersey sponsorship agreement with the Board until November 2023 for an estimated USD 35 million. Byju's no...
- Be objective and fair: China after IOA drops Li Ning as kit sponsor for OlympicsThe decision to part ways with the sportswear company was taken by the IOA on Tuesday, a week after unveiling the kits in the presence of s...
- India drop Chinese kit sponsor ahead of Tokyo GamesChinese companies have faced a backlash in India since 20 Indian soldiers were killed in a clash with Chinese forces in a Himalayan border ...
- MPL saves the day for BCCI, comes on board as official kit sponsor for Team IndiaBCCI announced MPL Sports, the athleisure wear and sports merchandise brand from MPL, as the official kit sponsor for the next three years,...
- BCCI announces MPL Sports as official Kit sponsor for Team IndiaMPL Sports, the sports merchandise brand from Mobile Premier League -- an e-sports platform -- offers a wide range of sports wear and crick...
- Six5Six to replace Nike as Indian football’s kit sponsorSports accessories apparel maker Nike’s contract with the All India Football Federation (AIFF) as kit sponsor ended earlier this year.
- Given pocket-less shorts by kit supplier, Indian tennis stars use their own at AsiadSince Li Ning is the official sponsor of the Indian contingent, the IOA could have spotted this oversight before delivering the kits to the...
- Ministry steps in after IOA tells minor sports to bear cost of Asiad kitsEarlier, the IOA Secretary General Rajeev Mehta said expenses of the ceremonial dress and playing kits of the athletes do not come from its...
- Our association with Oxigen Services will go beyond IPL: Keshav Bansal, Intex Technologies'Sachin Tendulkar is a mentor to Mumbai Indians IPL team and he has a certain role to honour with that team. Hence, there are no expectatio...
- Pakistan's players escape fine after violating ICC sponsor clausesPakistan's cricket players violated ICC clauses on the use of commercial and sponsors logos on their team kits but escaped without a fine.
- Nike launches new limited overs uniform for Team IndiaNike, the official kit sponsor of the Indian cricket team, has launched new uniform for the India-Australia limited over series next month.
- Nike to remain sponsor of Team India kitAmerican sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...
- Sachin, Yuvi, Bhajji meet board to protect brand turfStar cricketers such as Sachin Tendulkar, Yuvraj Singh and Harbhajan Singh on Friday met Indian cricket board officials to seek clarity on ...
- Nike unveils Team India jersey for WC 2007Other products in the Nike cricket range include training gear, kit bags and backpacks.
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