KIDFLUENCER CULTURE
GRWM: Kids’ cosmetics brands vie to ‘catch them young’The 'get ready with me' trend has propelled children into the beauty industry, with 'kidfluencers' driving early engagement with cosmetics....
YouTube's kidfluencer turn babysitters for next generation: How bad can the culture be for children?The Australian Competition and Consumer Commission has called for regulations to be introduced governing “kidfluencers” – children who prom...
How startups are reaching out to children to seed brand awareness among its future consumersPom Pom is growing with kids, especially because it’s an environment-friendly initiative and helps in inculcating good habits at a younger ...
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