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Social commerce set to scale, but concern of authenticity looms large: IndustryThe coming together of e-commerce and social media to create a new business channel, social commerce is increasingly gaining traction in th...- Social commerce set to scale, but concern of authenticity looms large: IndustrySocial commerce's rapid growth by 2030 combines e-commerce and social media, focusing on affordable products. Trust and authenticity are vi...
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