Indian FMCG volume growth is expected to slow down this year. Geopolitical tensions and a potential below-normal monsoon are key concerns. ...

India's spiritual landscape is undergoing a digital transformation, with faith blending tradition and technology. Searches for AI-powered r...

Indians are embracing technology for their spiritual needs. Searches for religious content and personalized services are soaring. This shif...

Gen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...

In India's vibrant urban landscape, obesity and diabetes are becoming formidable adversaries. A new analysis highlights that while countles...

India's top brands are now worth $523.5 billion, representing 13% of the nation's GDP. HDFC Bank leads the pack, with its value soaring 377...

Kantar's 2024 study reveals influencer content significantly outperforms traditional ads in engagement and brand salience. FMCG brands are ...

Indians shopped for groceries 156 times in FY25. Pack sizes increased in value and quantity. Confidence is returning to shoppers. Premium p...

The Kantar report highlights a slowdown in rural FMCG consumption driven by high wheat flour prices. Despite this, personal care categories...

Consumers have increased their spending on daily essentials, groceries, and household products by 18% in the first quarter of 2024 compared...

The agricultural sector has uncertainty and the upcoming general elections would not surge the consumption of FMCG (fast-moving consumer go...

For Indians, snacking is a daily staple as 76% of people in the country snacking at least twice a day. In fact, early morning snacking is q...

"Growth is largely driven by food brands since the frequency of essentials such as milk are significantly higher. Big brands continue to do...

For instance, hand sanitiser volume sales has become much bigger in rural India reaching to almost 4.44 crore households as compared to 4.2...

Online retailer Amazon and D-Mart have emerged as winners in a report based on customer experience scores by the data, insights and consult...

More than half the consumers surveyed felt they are worse off financially since the past 12 months, a two-fold jump from a year ago in the ...

It revealed the disconnect between consumer and business opinions of gender portrayals in advertising.