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JEWELLERY ADVERTISEMENT
Real 'Made In India: A Titan Story' began in a small Tamil Nadu village with a mission to bring stylish watches to the common IndianTitan, a household name in India, began its journey in the small town of Hosur, Tamil Nadu. Driven by a vision to offer stylish, quality wa...- Real-life Ricky Bahl? How this man defrauded 25 women by marrying them & built crores-worth empire, with his son also helping himA man accused of conning over 25 women across states by posing as a groom on matrimonial platforms has been arrested in Uttar Pradesh. Anuj...
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
- Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...
- Speaking diamond: A buyer’s glossary for India’s new disclosure eraIndia's Bureau of Indian Standards (BIS) now mandates clear labeling for natural versus laboratory-grown diamonds, enhancing consumer trust...
- Chanel for Chandigarh, Mango for Mangaluru: India’s luxury map shifts beyond metrosIndia's retail landscape is shifting as smaller Tier-2 cities are now attracting global brands and premium malls, outperforming larger metr...
- Men’s jewellery market shines in India, grows 25–30% in 2025 on rising demandMen's jewellery sales in India are surging, with a 25-30% year-on-year increase in 2025. This trend, amplified by celebrity endorsements an...
- Tanishq's carat & stick method that exposed tarnished jewellersIn 1998, Tanishq faced significant losses despite having 14 stores. A team led by Vasant Nangia identified 'under-caratage' as a key issue ...
- Domestic jewellery consumption likely to grow 10-12% in FY24: ICRAThe Indian retail jewellery industry is expected to witness a 10-12% growth in domestic jewellery consumption for FY2024, revised up from a...
- Jewellery brands largest retail advertisers on TV: TAMAd space in print witnessed double digit growthfrom October 2020 (for retail sector), the report said.
- Offline retailers increase TV advertising volumes by 33% in October-NovemberThe festive months make for the country’s biggest shopping season and typically contribute a large chunk to advertising expenditure every y...
- Indian and international advertising bodies back Tanishq, call for safe environmentThe Tanishq commercial for its Ekatvam line of jewellery, showing a Muslim household celebrating a baby shower for their Hindu daughter-in-...
- AAAI condemns targeting of Tanishq ad, calls it matter of great concernThe Advertising Agencies Association of India (AAAI) on Wednesday condemned the targeting of Tanishq and its employees for its recent ad th...
- Gujarat: Tanishq store puts up apology note over withdrawn advertisementA Tanishq jewellery showroom in Gandhidham town of Gujarat's Kutch district has put up a note on its door, apologising to Hindus in the dis...
- Senco and Gold gets Rs 80 crore funding, aims to become national playerSuvankar Sen, who now helms Senco, has roped in former Indian cricket captain Saurav Ganguly to be its brand ambassador.
- Forevermark to launch multimedia brand campaignForevermark plans to roll out a multimedia campaign in India to increase awareness about the diamond jewellery brand owned by De Beers.
- Jewellers using male celebrities like Amitabh Bachchan, Mohanlal in TV ads as buying decisions still made by the patriarch of familyEven though gold ornaments are ostensibly bought as accessories for the fairer sex, many jewellers are now using male celebrities as brand ...
- Cos log on to ad channels to woo womenIn a bid to woo niche customers on the Net, fast moving consumer brands are using a range of specialised tools such as dedicated advertisin...
- Films all decked up with jewellery brandsJewellery brands have hit upon a way to literally catch customers by the arm. Not to mention the neck, wrist and earlobes.
- Conventional ads still in vogue for IndiansWhile marketing a product in India marketers should keep their existing customers fully satisfied.
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