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ISOBAR CONSULTING
Sandeep Goyal eyes Dentsu's non-Japanese ad businessSandeep Goyal is in talks to acquire Dentsu's global business excluding Japan. The advertising giant's global operations are up for sale. G...- Indian brands ride swadeshi wave amid tariff tensionsFor now, “vocal for local” has become the slogan of the season. But as history shows, consumers ultimately decide at the checkout counter—n...
- Ashish Bhasin steps down from Dentsu after a 13-year stint“I have had a wonderful 13 plus years and have enjoyed leading Dentsu India and Dentsu APAC. In this journey, I was lucky to have a brillia...
- Isobar India launches consulting practice in India, names Priyanka Agrawal as country headA global transformation consultancy, Isobar Consulting will help brands define their digital transformation strategies and construct roadma...
- Max Bupa ropes in Boman Irani for ad blitzThe campaign which has been conceptualised by Dentsu and Isobar will kickstart on television, with a focus on general entertainment channel...
- Victoria's Secret finds new owner; women demand more comfort and not men-pleasing stylesPE firm Sycamore Partners will buy 55% of the brand for about $525 million.
- Inside the economy of fake views on YouTube and the role of click farmsIncreasing tech literacy, cheap labour and data, and falling cost of devices have made India an ideal place for viewbotting, which refers t...
- HUL to cut online ads if toxic content not weeded outUnilever said it will not advertise its brands on social media alongside content that creates divisions, exploits children and hurts religi...
- Is Bira going to be a keeper or beer today, gone tomorrow?In an industry still dominated by the blue bird and a few others, the happy monkey is gradually gaining some measure of ubiquity, serving u...
- DAN and TimesPro introduce Post Graduate Diploma in Digital MarketingHighlights: o An exclusive collaboration between Dentsu Aegis Network Ltd and TimesPro in three major cities across India o Training to be ...
- Dentsu Aegis, TimesPro join hands to offer PG diploma in digital marketingThe three-month full-time programme, scheduled to begin on January 31, focuses on the strategic and practical aspects of digital marketing ...
- Dentsu Aegis Network India announces new executive councilThe council includes heads of the Dentsu Aegis Network companies in India and is chaired by Bhasin. The company has 1700 employees.
- Dentsu acquires WATConsult at a valuation Rs 180-200 croreDentsu has acquired WATConsult, a fullservice digital and social media agency launched by Rajiv Dingra in 2006.
- Aegis Group acquires Communicate2 to become Number 1 in search agencyOne more digital acquisition has been announced – Aegis Group has acquired Communicate 2, a leading performance marketing and search agency...
- Dentsu's Aegis buy to give access to high-growth marketsThe combined entity will become the fifth largest communications group in terms of revenue ranking below Martin Sorrell's WPP, Omnicom, Pub...
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