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Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- IPL 2026 winner prize money: How much champions, runners-up, Orange Cap and Purple Cap winners will earn; prize money over the yearsIPL 2026 winner prize money: Royal Challengers Bangalore and Gujarat Titans are set to clash in the IPL 2026 final, with the winner securin...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- IPL an asset class? Karan Taurani on what RCB price tag of $1.8 billion means for Indian cricket and investorsUnited Spirits' $1.8 billion sale of Royal Challengers Bangalore has sparked debate on IPL franchise valuations, nearly doubling analyst ex...
- IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024In 2024, India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight decline. D...
- BCCI earned over Rs 5,000 crore extra from IPL 2023The BCCI recorded a ₹5,120 crore surplus from IPL 2023, marking a 116% rise from the previous year. Total income surged to ₹11,769 crore, m...
- BCCI signs IPL sponsorship deal with Wonder Cement worth Rs 250 croreBCCI signs Wonder Cement as IPL's official umpire partner, replacing Paytm. Wonder Cement's Rs 250 crore deal spans IPL 2024-2028. It joins...
- Punjab Kings eyes 8-10% increase in sponsorship revenueThe franchise has roped in Dream11 as the title sponsor, replacing EbixCash. KentRO, BKT Tyres, Jio, Hindware, and All Seasons are the prin...
- Indian sports industry clock 11 per cent growth in revenue to ₹15,766 crore in 2023Media spends on sports fell 1% to ₹7,494 crore last year due to a 16% decline in TV ad revenue to ₹4,620 crore, according to the latest edi...
- IPL Sponsors: Ceat retains IPL 'strategic timeout' partnership for Rs 240 croreIPL sponsorship: Ceat will sponsorcertain segments of IPL matches, investing about Rs 240 crore over five years. The Board of Control for C...
- Sport sponsorships rise to Rs 5,900 crore in 2022, cricket corners 85 pc of money: ReportThe renewal of IPL sponsorships post the 2023 season, BCCI home series title and central sponsorship along with team India sponsorship, BCC...
- India's money-spinning IPL razzmatazz is back home with rivalries and more businessIPL will be played in India after three years where spectators are allowed as well, who were a big miss in recent Covid-stricken years. The...
- IPL was India's first unicorn with a $1.1 billion valuation: D&PTitled ‘IPL-The Pioneer of Indian Unicorns’, the analysis considers the media rights, title sponsorship, and associate sponsorship values o...
- Tata group replaces Vivo as IPL title sponsors for 2 years; BCCI set for windfallAs per reliable sources, the Tatas will be paying around Rs 670 crore for two years of title sponsorship while Vivo will pay a total of Rs ...
- India sports sponsorship grew 12% to reach Rs 7,762 cr in 2018While Kabaddi upped the ante, football declined from the 2017 levels that were bolstered by the U17 FIFA World Cup.
- Sports advertising crosses $1 billion mark, contributes 12% of overall ad expenditure: ReportThe fifth edition of the report also points out that sports advertising has contributed almost 12% to the total advertising pie of Rs 61,26...
- Revival of cola war: PepsiCo plans Rs 150-crore IPL splash to take on Coca-ColaPepsiCo is spending almost Rs 70 crore on top of its title sponsorship deal of the Indian premier League to bag almost all possible onair a...
- IPL-4 ad revenues set to jump 50%SET Max’s total advertising revenues will also be at least 50% higher in the next edition of the Indian Premier League (IPL) than Rs 750 cr...
- IPL advertising inventory has reached peakMonetizeable free commercial time on the IPL will be on the wane after Year 4. That is when other forms of sponsorship like team endorsemen...
- Bharti to be title sponsor of Champions League T20Mobile services provider Bharti Airtel on Thursday picked up the title sponsorship of the upcoming Champions League T20 tournament for Rs 1...
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