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IPL MARKETING
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- 'Our India policy starts with a clean slate and shared economic goals'Nepal's Foreign Minister Shishir Khanal is visiting India to foster stronger ties. The new Nepali government prioritizes good governance an...
- Stock picks of the week: 6 stocks with consistent score improvement and upside potential of up to 29%At a time when there are so many headwinds for the markets, it is tough to imagine that things can get better. But sentiment is a fickle th...
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- ‘IPL is done, get back to business’: Why Uday Kotak thinks Google’s $80 billion raise is a wake-up call for India IncBanking doyen Uday Kotak has urged Indian companies to invest in the future, calling Alphabet's $80 billion fundraise a wake-up call. He em...
- Aishwarya Rai Bachchan roped in as global brand ambassador for JW MarriottJW Marriott has named Aishwarya Rai Bachchan its global brand ambassador. This partnership aims to connect with new luxury travelers. Bachc...
- India and New Zealand gear up for historic 12-match showdownIndia will embark on a significant tour of New Zealand from October 22 to December 1. The series includes five T20 Internationals and five ...
- 'It's time to wake up': Udak Kotak's big warning to Indian businesses as even cash-surplus Google seeks $80 billionVeteran banker Uday Kotak urged Indian companies to urgently invest in future technologies, especially AI, citing Google's massive $80 bill...
- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- Time for India to focus on business of business, says Uday KotakUday Kotak, Founder and Director of Kotak Mahindra Bank, emphasized that it is time for India to focus on the business of business now that...
- RCB on the ground, ₹2.1 lakh bill on the table & 6,200 peak orders in a minute on the app: India's IPL food obsession revealedIPL 2026 fueled a massive surge in food delivery and restaurant bookings across India. Swiggy reported significant jumps in orders and rese...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Wipro to acquire additional 20% stake in insurtech firm Aggne Global for $28.5 millionIT major Wipro will acquire an additional 20% stake in insurtech firm Aggne Global Inc. The deal is valued at $28.5 million. This acquisiti...
- Bars, cafes step up to the crease with offers on IPL final nightDespite rising costs, restaurants and bars saw a surge in business during the IPL final. Bengaluru outlets reported full bookings, with som...
- IPL: BCCI bans smart sunglasses in PMOA, warns of action in case of violationThe BCCI's Anti-Corruption Unit has banned smart sunglasses for players and officials in the ongoing IPL. These devices possess advanced co...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- Aditya Birla Group bets big on IPL boom, says media rights frenzy is far from overAditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...
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