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IPL CULTURE
YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- From roaring crowds to FIFA World Cup absence: What’s holding India back from football’s biggest stage?India's FIFA World Cup aspirations remain distant. Despite widespread passion, the nation struggles to produce elite footballers. Experts p...
- India and New Zealand gear up for historic 12-match showdownIndia will embark on a significant tour of New Zealand from October 22 to December 1. The series includes five T20 Internationals and five ...
- These terrifyingly quiet eveningsThe Indian Premier League has concluded, leaving a significant void for millions of fans. Usual city noise has subsided, replaced by an emp...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Andy Flower: The Luis Enrique of RCB, transforming team to back-to-back IPL championsRoyal Challengers Bengaluru secured their second IPL title consecutively. Coach Andy Flower is credited with this success. He transformed t...
- Karz actor Simi Garewal shares heartwarming video of Telangana bull's daily dosa date with stall-owner friendA heartwarming video shared by Simi Garewal showcases a unique friendship in Telangana between a bull and a dosa stall owner. The bull visi...
- The king in the west: Virat Kohli's stunning chase powers RCB to back-to-back IPL crownsRoyal Challengers Bengaluru clinched their second IPL title in a row. They defeated Gujarat Titans in Ahmedabad. Virat Kohli played a key r...
- Dear IPL, we didn't mean to fall in loveOlder cricket fans, Baby Boomers and Gen X-ers, are drawn to the IPL's excitement. They watch with a mix of nostalgia and analytical observ...
- Mumbai Indian Captain for IPL 2027: Hardik Pandya 'done' with Mumbai Indians? Who can take the captain's role nowMI captain IPL 2027: Mumbai Indians might see a new captain for IPL 2027. Hardik Pandya is reportedly leaving the franchise. Rohit Sharma i...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- Manchester United hands Michael Carrick 2-year contract as head coachManchester United has appointed Michael Carrick as its new head coach. He has signed a two-year contract. This marks a new chapter for the ...
- Carmelo Anthony joins Utopai Studios as a strategic partner to expand athlete-led entertainment IPIconic baller Carmelo Anthony is teaming up with Utopai Studios to change the game in sports entertainment. This groundbreaking collaborati...
- SA20 helped South Africa build squad depth like India: Faf Du PlessisFaf du Plessis believes the rise of the SA20 has significantly strengthened South Africa’s cricket talent pool, helping the country develop...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- Who is Harsh Dubey? Vidarbha all-rounder named in India Test squad for Afghanistan matchIndia has selected new talent for the upcoming Test against Afghanistan. Spinners Manav Suthar and Harsh Dubey, along with pacer Gurnoor Br...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
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