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IPL ADVERTISING INVENTORY
Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- It's game on: IPL Ad revenues may cross Rs 6,000 crore this yearThe Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...
- JioStar eyes strong ad revenue growth from IPL 2025 with multiple deals in placeJioStar targets 1 billion viewers for IPL 2025, planning to break previous ad sales records with multiple sponsors and expanded advertiser ...
- Disney, Viacom struggle to close IPL ad dealsFrom this year, Disney Star has the rights only for TV, as Viacom18 holds the digital rights. With a little over two weeks left for the sta...
- IPL 2023: Will advertising slowdown play spoilsport?India's biggest media property is staring at multiple headwinds as the rights holders seek to monetise the property, including a decline in...
- Disney Star, Viacom18 locked in race to offload IPL 2023 ad inventoryDomestic digital rights owner Viacom18 has taken a huge gambit by keeping IPL free of cost on its Jio Cinema streaming app, in line with it...
- IPL 2021 clocks Rs 2,950 crore in TV advertisingStar India has sold the remaining 5% inventory for over Rs 17.2 lakh per 10 seconds slot, taking overall bookings for the entire season to ...
- Star & Disney sells 95% of IPL advertising inventory ahead of phase IIThe broadcaster has signed 15 sponsors for Star Sports Network and 12 for its OTT platform Disney+Hotstar.
- Just pay for the matches played, Star & Disney India tells IPL advertisersOn Tuesday, the Board of Control for Cricket in India (BCCI) and the IPL Governing Council suspended IPL 2021 with 29 of the 60 matches com...
- Star India drops plans for IPL ad inventory sale to Sandeep GoyalWhen ET spoke with heads of multiple media agencies, they confirmed Sandeep Goyal has approached them, claiming to offer better rates.
- All IPL spots sold even before a ball is bowledIPL has been the biggest platform for several brands in India, as it is the most popular sporting event in the country.
- Sony chasing Rs 1,300 crore from advertisement looks set for a victory in IPL-10Unlike last year, when SPN sold the entire advertising inventory before the beginning of the league, at least 15-20% of the available spots...
- Multi Screen Media eyes Rs 950 cr revenue from this year's IPLHe said that despite the IPL beginning a few days after the cricket World Cup, response of advertisers for IPL has been better than last ye...
- IPL advertising inventory has reached peakMonetizeable free commercial time on the IPL will be on the wane after Year 4. That is when other forms of sponsorship like team endorsemen...
- Ad rates up 150% for IPL final legAdvertising rates for the semi-finals and final have sky-rocketed as these are expected to attract large audiences.
- MSM plans to hike IPL ad ratesMulti Screen Media (MSM) is looking to hike ad rates even though advertisers complain the rates are already high.
- TRPs, rains leave IPL-2 advertisers high & dryDurban Drizzlers may get to meet Cape Town Crossbearers at the finals if things go the way they seem to be heading at IPL Season II.
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