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IPL ADVERTISING EXPENDITURE
Fantasy sports' exit to slow Indian cricket's run rateIndia's cricket economy anticipates a significant setback. A ban on money-based online games may cause a ₹7,000 crore loss. Broadcasters an...- IPL rights: Will consolidation rain sixes for broadcasters, or will it hit advertising run rate?Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this c...
- Disney Star, Viacom18 set to battle it out for IPL ad dollars amid merger talksDisney Star and Viacom18 are preparing for an intense battle over ad revenue in IPL 2024, despite ongoing merger talks between their parent...
- FMCG companies to add to ads after input cost subtractionsFast-moving consumer goods (FMCG) companies such as Dabur, Marico and Godrej Consumer Products said in investor notes that advertising, pro...
- Digital streaming of IPL 2023 gets strong response from advertisersJioCinema, the official streaming partner of IPL matches, has roped in 26 big-ticket sponsors for the tournament. This is the highest numbe...
- On a sticky funding wicket, startups give IPL sponsorship a missSome new-age cos still negotiating to buy spot ad deals, instead of becoming sponsors.
- Viacom18 aiming for ad revenues worth Rs 3700 crore from IPL 2023The Reliance Industries-supported media company is engaged in a fierce competition with Disney Star, owned by Walt Disney, for garnering th...
- IPL 2023: Will advertising slowdown play spoilsport?India's biggest media property is staring at multiple headwinds as the rights holders seek to monetise the property, including a decline in...
- IPL: Saudi tourism replaces Unacademy as official partnerSTA is the second Saudi entity to sponsor IPL, after Saudi Aramco which is the exclusive sponsor of Orange Cap and Purple Cap, which are gi...
- Selling media rights for women’s IPL first to give revenue visibility: Arun DhumalThe Board of Control for Cricket in India (BCCI) recently floated the tender to award WIPL media rights for the 2023-2027 period. The tende...
- If 5G is on time, ad spends of telcos may zoom in FY23This is subject to the auctions taking place as proposed in June-July, and the telcos rolling out their services by the end of the calendar...
- Ahead of new ad norms, will crypto players go all guns blazing this IPL season?Crypto firms are expected to dominate advertisement space in the upcoming edition of the IPL, following the government’s announcement to ta...
- Strong resurgence in advertising spreads cheer for TV broadcastersExecutives across TV networks and media agencies said that even fence sitters have resumed spending during the festive season.
- Brands hit Like button for social media ads this IPL as India's biggest sports event goes digitalET had reported on September 3 that broadcaster Star India could get more than ₹2,000 crore in advertising revenue from the 13th season of ...
- Rs 557 crore spent on IPL advertisingOver Rs 557 crore has been spent on advertising in top 10 categories during the first week (Mar 23-31) of the Indian Premier League this ye...
- Coca-Cola's IPL advertising budget may go up to Rs 100 croreCoca-Cola is seeking to dominate television screens this year, cashing in on the relative absence of rival PepsiCo, say media buying offici...
- Ad rates on digital, video-on-demand and over-the-top platforms hit record high; increase 60-100% over last yearBuilt around live broadcasts of India’s national obsession, online broadcasters have raised spot fees anywhere between 60% and 100%.
- Handset makers, cellular service providers again the top spenders in advertising during IPLThese two categories accounted for 32% of total ads during live telecast of first 15 matches of the ongoing tenth edition of IPL, played be...
- IPG lowers its forecast for India ad spend growthIPG Mediabrands India, part of Interpublic Group, has revised its forecast for advertising spends growth in India in 2016 to 16.2%.
- Polls, IPL revive recession-hit online advertisingVying for the attention of 50 million internet users, both political parties and IPL team owners have invested crores of rupees into online...
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