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Slot in Sooryavanshi: Indian think-tank needs to take hard calls and look for optionsFollowing two surprising defeats against Ireland, India faces a pressing dilemma: how to integrate generational talent Vaibhav Sooryavanshi...- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- WhatsApp's future may not be invented in US but in India, one transaction at a timeMeta’s $900 million investment in Cred and the reported appointment of founder Kunal Shah to a global role at WhatsApp marks a significant ...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Former captain Tamim Iqbal takes over as Bangladesh Cricket Board chiefTamim Iqbal has been elected President of the Bangladesh Cricket Board. He is the youngest to hold the position for a four-year term. Iqbal...
- 'I try to make new players comfortable, they should talk freely to me': Spinner Kuldeep YadavKuldeep Yadav is set to guide new spinners Manav Suthar and Harsh Dubey. He wants to be a partner, not just a mentor. This approach aims to...
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- IPL 2026 scam season is here: Over 600 fake ticket sites, 400 malware-linked streams cheat fansAs the IPL 2026 season kicks off, a rise in cyber scams is alarming eager cricket enthusiasts. Unscrupulous fraudsters are capitalising on ...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Heavy rains claim seven lives in Bengaluru; CM visits affected areas, announces Rs 5 lakh relief to families of the deadHeavy rains in Bengaluru caused a compound wall collapse at Bowring and Lady Curzon Hospital. Seven people, including two children, lost th...
- Skip ads on OTT, minus the fussStreaming platforms have reintroduced ads amid their programming, harkening back to a time when commercials reigned supreme. Now, viewers c...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
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