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IPL AD REVENUE
Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...- WhatsApp's future may not be invented in US but in India, one transaction at a timeMeta’s $900 million investment in Cred and the reported appointment of founder Kunal Shah to a global role at WhatsApp marks a significant ...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- IPL 2025 ad revenue projected to hit $600 million due to rights consolidation: MPAIPL 2025 advertising revenue is projected to reach $600 million, a 50% increase from 2024, driven by the JioStar merger under Reliance Indu...
- It's game on: IPL Ad revenues may cross Rs 6,000 crore this yearThe Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...
- JioStar eyes strong ad revenue growth from IPL 2025 with multiple deals in placeJioStar targets 1 billion viewers for IPL 2025, planning to break previous ad sales records with multiple sponsors and expanded advertiser ...
- Reliance touts 'brain mapping' to lure IPL advertisers after Disney mergerMukesh Ambani is focusing on small businesses and innovative neuroscience studies to increase ad revenues from the Indian Premier League (I...
- Jio Star targets Rs 6,000 crore from Champions Trophy, IPLJio Star is targeting ₹6,000 crore in ad revenue from the ICC Champions Trophy and IPL 2025. They expect ₹1,500 crore from the Champions Tr...
- IPL rights: Will consolidation rain sixes for broadcasters, or will it hit advertising run rate?Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this c...
- TV revenue growth may not meet H1 expectationsTV broadcasters in Mumbai anticipate sluggish revenue growth in the first half of 2024 due to a subdued ad market and restrictions on incre...
- Expect bigger delta for Zomato versus QSR stocks in IPL, T20 season: Karan TauraniKaran Taurani explains the impact of T20 World Cup and IPL on QSR companies, emphasizing Zomato's performance compared to other QSR compani...
- Ad spends on IPL have fallen by over a fifth, says Viacom18 Sports' CEOAdvertising spending on the Indian Premier League (IPL), which includes TV and digital ads, has dropped by 20% due to the absence of some c...
- Disney Star's head of sports sales resignsIncidentally, he was elevated to his current role in November 2021. "Ambarish Bandyopadhyay has quit Disney Star as ad sales head for sport...
- Disney, Viacom struggle to close IPL ad dealsFrom this year, Disney Star has the rights only for TV, as Viacom18 holds the digital rights. With a little over two weeks left for the sta...
- Disney Star to tap small & medium cos to widen IPL advertiser baseDisney Star head of network ad sales Ajit Varghese said the network wants to help advertisers to meet their business objectives without the...
- Viacom18 aiming for ad revenues worth Rs 3700 crore from IPL 2023The Reliance Industries-supported media company is engaged in a fierce competition with Disney Star, owned by Walt Disney, for garnering th...
- Disney Star, Viacom18 locked in race to offload IPL 2023 ad inventoryDomestic digital rights owner Viacom18 has taken a huge gambit by keeping IPL free of cost on its Jio Cinema streaming app, in line with it...
- Despite coronavirus, advertising revenue from Indian Premier League crosses Rs 3,100 croreDespite the Covid-19 outbreak, the broadcaster was expecting the IPL to outperform all previous records this season and had held on to ad r...
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