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IPL 2023 AD INVENTORY
AI-generated ads should be exempt from EU transparency rules, retail association saysThe European Union AI Act, which enters into force on August 2, requires companies to clearly label where artificial intelligence has bee...
Ample world inventories may soften El Nino food supply shockA potential super El Niño is expected to disrupt global weather patterns and threaten agricultural output in the coming months, but large e...
BCCI wants Vaibhav's parents on tour to ease him into senior team environment: SaikiaBCCI Secretary Devajit Saikia confirmed parents will accompany 15-year-old Vaibhav Sooryavanshi on Ireland and England tour. This decision ...
Extended summer may lift AC sales, but growth likely to fall short of expectations: Praveen SahayIndia's room air conditioner market anticipates a boost from an extended summer and El Niño, though growth is tempered by conservative deal...
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
Too hot to handle? IPL 2027 may break away from its traditional scheduleThe BCCI is considering advancing the IPL window to March 10–May 15 from next year to avoid extreme heat and pre-monsoon disruptions during...
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
Natural gas prices rebound as inventories tighten, LNG exports rise: Motilal OswalNatural gas prices are climbing back up. This recovery is driven by lower stored gas, increased power sector use, and more US liquefied nat...
Who is Prince Yadav? Once banned by BCCI, pacer who dismissed Virat Kohli makes debut in India vs Afghanistan Lucknow ODIFast bowler Prince Yadav has earned his maiden international cap for India. This debut comes after a significant setback in 2019 when he re...
DS Group to launch Marriott International’s W Hotels brand in Delhi NCRDS Group is launching a 200-room W Hotels property in Delhi NCR in 2027, investing Rs 400 crore. This expansion increases their hospitality...
India may take a leaf from China's book for oil poolIndia may adopt a China-like strategy for its oil reserves. Refiners could be required to hold significantly more crude oil. This move aims...
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
IPL: Foreign players auctioned, paid, then unavailable? BCCI has a message for teamsThe BCCI will not mediate player availability for the IPL, leaving it to franchises and players. Concerns over overseas stars pulling out d...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...