As per reliable sources, the Tatas will be paying around Rs 670 crore for two years of title sponsorship while Vivo will pay a total of Rs ...

The issue is that title sponsor Vivo's deal will now end in 2023, while the other official partners-Dream11, Unacademy, Cred, Upstox and Ta...

The overall valuation of the IPL ecosystem stood at Rs 45,800 crore in 2020, down from Rs 47,500 crore in 2019, as per the IPL Brand Valuat...

Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half of what Vivo was p...

Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half (Rs 440 crore) of ...

Prior to the tournament, Rajasthan Royals had lost Dubai Expo 2020 as its principal sponsor due to postponement of the event, while Kolkata...

"Vi has acquired the co-sponsorship rights of the live broadcast of T-20 premier league which will be held in Abu Dhabi, UAE and telecast o...

Dream11 had wanted the title sponsorship to be extendable for 2021 and 2022, at Rs 240 crore each, in case Vivo didn’t reclaim the role, sa...

Dream11 won the rights with its bid of Rs 222 crore, Brijesh Patel, chairman of the IPL Governing Council told ET. “Dream11 has won the bid...

While no one from Unacademy was prepared to speak on the issue, an industry insider, who is privy to the Edu-tech company's preparations to...

After BCCI’s repeated overtures, a few corporations which have warmed up to the idea of IPL sponsorship — like Tata Group, Amazon and RIL —...

People involved in the negotiations said that BCCI has offered up to 50% discount for the rights, but so far it has not received an affirma...

Vivo had signed a five-year deal in 2017 with Star India, valued at around Rs 300 crore, for the PKL title sponsorship. While the 2020 edit...

The BCCI sent out a one-line statement without giving any details to say that Vivo will not be associated with the IPL this year. Vivo won ...

The Confederation of All India Traders (CAIT) said that BCCI's decision “smacks” of “its lust for money” and questioned the urgency of the ...

A slowdown in overall ad spends is not going to derail the plans of the eight franchises of the Indian Premier League (IPL), which, for the...

While PepsiCo has won the title sponsor bid for IPL-6 in Rs 400-cr 5-yr deal, rival Coca-Cola has started talks to buy pouring rights for t...