India’s growing use of smartphones, AI tools and social media is driving a surge in demand for digital storage, with experts warning of a “...

Flipkart, Amazon and Croma are currently offering major discounts on Apple’s latest iPhones, including the iPhone 17 Pro Max, iPhone Air an...

Google has launched the new Fitbit Air, a lightweight screenless fitness tracker with AI health coaching features. The wearable supports An...

After 15 years at the helm of Apple, Tim Cook will step down to make way for insider John Ternus. This and more in today's ETtech Top 5.

The new projections counter previous estimates about memory prices continuing to peak every quarter for consumer electronics brands. They f...

India is planning to allow FDI in inventory-based ecommerce exclusively for exports. This and more in today's ETtech Top 5.

A leaked dummy model of Apple's anticipated foldable iPhone has surfaced, revealing a book-style design with a wide display. While sparking...

Ankur Warikoo sparked debate by comparing the cost of a new iPhone to alternative purchases, including years of Netflix, rent, gym membersh...

Apple's making a big move, shifting gears to become a major player in AI and services. This isn't just a tweak; it's crucial for their futu...

Indian e-commerce platforms like Amazon and Flipkart heavily rely on the iPhone as their "hero" product for festive season sales. Online se...

The top-of-the-line model in the Apple iPhone 15 series will be known as the Apple iPhone 15 Ultra, and it will be Apple's most costly 'non...

Apple rolled out the Apple online store in India late September where it has been selling and fulfilling all its products to consumers, alt...

Apple is the only electronics company that does not mandate any end-consumer selling price or dictate channel promotional offers in India, ...

Apple India officials have said that the company will just set the maximum retail price, thereafter, distributors, online sellers or offlin...

With this aggressive pricing, Apple will be able to compete squarely against the online exclusive models of Motorola, Xiaomi, Lenovo, Oppo,...

Apple's retail prices for the 16 GB variants of the iPhone 6s and iPhone 6, as per its website, are at still at Rs 62,000 and Rs 52,000, re...

Apple decided in April to free up distribution and not control trade margins and the final consumer price of iPhones in any retail channel.