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INVESTMENT IN CREATIVE AGENCIES
Global firms use AI at Indian hubs to bring more ad work in-houseGlobal companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...- Gen Z conspiracy: China thinks the West is pushing its youth to quitIn a cultural shift, many young Chinese individuals are opting for 'lying flat'—a lifestyle choice that rejects pressures of constant work ...
- Global ad networks step up influencer marketing push in IndiaMajor advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...
- Who was Mark Mobius and why was the $40 billion India bull famous as ‘Indiana Jones of emerging markets’Mark Mobius, a renowned investor, passed away at 89. He was a global champion for emerging markets, especially India. Mobius saw opportunit...
- Indian film studios are using AI to cut costs, speed production, despite mixed audience reactionsIndian film studios are embracing Artificial Intelligence to slash production costs and speed up movie making. This technology helps overco...
- Nikhil Kamath backs creative agency One Hand ClapNikhil Kamath has invested in One Hand Clap Media, a creative agency established by former AIB executives, to bolster India's creative and ...
- Agencies keep creative spark alive at CannesIndian agencies continued their success at the Cannes Festival of Creativity, securing two Silver Lions and one Bronze on Day 2, adding to ...
- 'Anchor market' India to be growth driver: VMLY&R"We see a potential 2X growth in the next three years on the back of being the leader in integrated experience thinking and execution," Har...
- Former W+K official Rizwan sets up creative startup“Propaganda will work across design, advertising, publishing and retail, and will have self-funded projects across disciplines,” Rizwan sai...
- Dentsu Impact bags IKEA account in indiaThe campaign is expected to start from Hyderabad where IKEA will launch its first store sometime next year, on which it is investing Rs 700...
- Government to promote India as investment destination for startupsGovt is preparing to launch a global campaign to hard sell India as attractive investment destination for startups and has invited proposal...
- Government to hire advertising agency for rolling out fresh 'Make in India' campaignThe chosen agency will have to come up with a separate creative strategy for a social media campaign and also manage the content on the por...
- Creative momentum in India is amazing: Jonathan Mildenhall, Coke Ad V-PJonathan Mildenhall is the man responsible for leading global creative vision and strategy for the world's top brand, Coca-Cola, as well as...
- Goafest: Focus on new-age digital mediaWith clear focus on new-age digital media and on fixing advertising industry troubles, the business conclave at the start of the three-day ...
- Slowdown becomes ad nauseamIt seems inflation has caught up with the creative frat. Ad firms are cutting employee intake, travel & other expenses.
- Raj Kurup starts CreativeLand Asia; agency to focus on youthWithin ten days of quitting as regional creative director of Grey Worldwide, adman Raj Kurup has floated his own creative outfit, CreativeL...
- Do creative and media agencies need to re-integrate?With marketers increasingly looking at holistic communication solutions for their brands, is it an ideal time, once again, for a full-servi...
- Creativity gets to the helm in advertisingSince the days of Katrak and Padamsee, creatives types as agency heads were rare in large agencies.
- Should media agencies be re-integrated into creative agency?With increased consumer choice and control, the landscape is changing faster than we can imagine.
- Should media agencies be re-integrated into creative agency?Do we want to go back to the past? We are in an age and time of explosive media choices. The complexity and the excitement that comes along...
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