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INTERACTIVE ENTERTAINMENT ECOSYSTEM
Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
Spotify aiming for a 'ChatGPT moment' in music and India is central to the planSpotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversationa...
Tripura moves to build Northeast AVGC-XR hubTripura convened a stakeholder consultation for its draft AVGC-XR Policy, aiming to foster creativity, innovation, and digital employment. ...
Who is Helle Lyng, the journalist who asked PM Modi, “Why don’t you take questions from the freest press in the world?”A Norwegian journalist raised questions about Prime Minister Narendra Modi's limited media engagement during a joint press event. She highl...
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
Quit metro life for a smaller city? Here’s the real money math Indians must check before movingMany are trading metro life for tier 2 cities, seeking better quality of life, cleaner environments, and reduced stress. While income may f...
Tencent bets on India’s creator economy with Rs 10 crore gaming and animation pushTencent is investing significantly in India's creative industries. The company will fund skill development and training programs for animat...
WhatsApp’s Incognito AI Push Signals Meta’s Bigger Privacy StrategyMeta is attempting to solve one of the biggest barriers slowing mainstream AI adoption: trust. With the launch of Incognito Chat for Meta A...
ET at Apple’s Bengaluru developer showcase: The apps headed to WWDC 2026Indian developers are showcasing innovative apps for the Apple ecosystem. These apps focus on personal experiences, design, and AI. Develop...
AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
Sony forecasts 11% rise in annual profit but lower saleSony anticipates a sales dip in its gaming division. This is due to fewer PlayStation 5 hardware sales as the console ages and increased me...
Sony forecasts higher games profit but lower sales amid memory price surgeSony anticipates a profit jump of 11% to 1.6 trillion yen by March 2027. The company expects lower sales in its gaming division but higher ...
India’s CTV adoption rises as South leads smart TV penetrationSmart TV use is growing fast in India. Southern regions lead in smart TV ownership. This is due to better internet and more people wanting ...
MSC Cruises turns ocean into a colossal floating amusement park with new ship debuting Europe’s first cliffhanger swing over the seaMSC Cruises is set to launch MSC World Asia in December. The new ship will feature a floating amusement park in the Mediterranean. Attracti...
In 2005, Steve Chen, Chad Hurley, and Jawed Karim Couldn’t Find a Simple Clip to Share Online: That “Let’s Upload It Ourselves” Shrug Established the Foundation for YouTube.YouTube began in 2005, simplifying video sharing for everyone. Its user-friendly design made uploading and watching easy, attracting many u...
GTA 6 release date may hinge on May 21: Why this key date could confirm—or shake—the November launchFew entertainment releases carry the weight of Grand Theft Auto VI. Its predecessor, Grand Theft Auto V, remains one of the best-selling ga...