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INTERACTIVE DIGITAL BILLBOARDS
Bengaluru's 3D billboard featuring 'Hot coffee from skies' goes viral: Amazed netizens ask 'is this real?'Bengaluru is experiencing a revolutionary shift in advertising with the introduction of interactive 3D billboards. A recent viral video sho...- Cannes Lions 2024: India off to a good start with one silver, two bronzesIndia performed well on the first day of the Cannes Lions International Festival of Creativity, often referred to as the Oscars of the ad-w...
- Unlocking the Future: The Vital Role of Digital Marketing and AIAs businesses strive to excel in the digital era, embracing digital marketing and harnessing AI's power is no longer a choice—it's a necess...
- What Is Lead Generation in Digital Marketing?Lead generation is a crucial aspect of digital marketing that involves attracting potential customers and encouraging them to show interest...
- Can you trust AI? Here's why you shouldn'tAs AI systems become more personalized and conversational, people may need to be skeptical and question whom they are serving. AI systems m...
- Laqshya Media eyes Rs 1,000 cr topline by 2025 as OOH market recovers post CovidLaqshya Media Group director Alok Jalan said, "OOH market has recovered, and we are almost at a pre-pandemic level in terms of revenue, may...
- How often do you scan QR codes? They're tracking you in ways you probably didn't knowQR codes have emerged as a permanent tech fixture from the coronavirus pandemic.
- Here’s how you win the consumer’s trustChanging customer priorities and journeys create new opportunities for marketers to engage with consumers and win back their trust.
- Now, anyone can create AR/VR content, with zero coding knowledgeFounded in 2017, AR/VR startup Scapic positions itself as a company which can help businesses with all that is needed to market, sell and m...
- A small business' guide to boosting ecommerce salesSmart ways to get ecommerce sale without spending any money on marketing
- Here's how regional brands are using social media to get maximum bang for their buckIt’s vast, its diverse, language, diet and pop culture are known to change every 100 odd km or so, and the one-size-fits-all approach, so b...
- Why SMEs should take digital marketing seriouslyIf you are an SME and you really want to exist, let alone succeed and grow, you need people to know about you. That is why you need to buil...
- Narendra Modi debuts on Instagram with ASEAN venue photoIndian Prime Minister Narendra Modi Wednesday made his Instagram debut with a picture of the venue of the 25th ASEAN Summit.
- PM Modi gets detailed briefing on Kyoto's developmentModi, who represents Varanasi in the Lok Sabha, wants to develop the sacred city into a 'smart city' by using the experience of Kyoto.
- How IKEA uses social media to emerge a marketing successWith 345 operational stores across the world (as of year 2013), IKEA's digital marketing strategy remains almost uniform.
- LimeRoad.com: How its office differs from a traditional workplaceA distinct feature across the office— apart from the lime and grey tone—are messages all over.
- High-Tech companies like Intel logs into advertising services tooChipmaker Intel imagines a day not too far away when a woman would walk into a department store and a smart digital signage -- instead of p...
- Digital advertising via click through banner ads turns 15The first banner campaign was run on Hotwired.com, the digital media arm of Wired magazine. The banner was like a miniature poster or billb...
- ‘Innovation is critical for brand growth’Brand Equity is organising Compass 2009 in partnership with Mindshare in Mumbai at Taj Lands End on February 12. In its second edition, the...
- Microsoft bets big on Xbox 360 hereThe business of gaming is no child’s play. Especially in a price sensitive market like India where gaming has largely been a mobile phenome...
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