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Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Indian-origin California doctor faces US Congress probe over ‘birth tourism’ businessA California-based obstetrician of Indian origin is under scrutiny as U.S. lawmakers investigate businesses allegedly involved in "birth to...
- Snap says $400 million AI search deal with Perplexity was called off "amicably"Snap has amicably ended its partnership with AI startup Perplexity, canceling plans to integrate Perplexity's AI search into Snapchat. The ...
- Meesho Q4 revenue jumps 47%; operating losses widen on aggressive growth pushCEO Vidit Aatrey said that over 70% of the company’s code now is being written using artificial intelligence. More than three fourths of Me...
- JioHotstar launches signal-led commerce advertising; Instamart signs on as first partnerJioHotstar launches signal-led commerce advertising, an industry-first to engage high-intent consumers based on purchase signals, not just ...
- How a Vadodara startup built a family idea into a business without chasing the spotlightBriyo, a Vadodara startup, achieved growth without early investor funding or aggressive marketing. The company focused on product quality a...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight backGenerative AI is supercharging online spam and scams, with the FBI reporting over $893 million in losses last year. Tech giants like Google...
- Google blocks over 483 million bad ads, suspends 1.7 million accounts in India in 2025Google took strong action against bad ads in India during 2025. The company blocked over 483 million ads and suspended 1.7 million advertis...
- Who is Victoria Yakimova and why was she removed as Ukraine’s honorary consul to the Dominican Republic?A former model, Victoria Yakimova, has apologized to President Zelensky after being fired as Ukraine's honorary consul to the Dominican Rep...
- IT rule tweaks only clarificatory, don't expand govt power: MeitY SecretarySocial groups warn oversight of online user content may increase censorship, industry pushes back against mandatory compliance with 'adviso...
- Quick commerce expands beyond groceries with VC funding, but scale questions persistIndia’s quick commerce boom, best known so far for grocery deliveries, is rapidly spilling into categories such as food, baby care, constru...
- Win for Amazon as Luxembourg court scraps record $854 million privacy fineThe Luxembourg National Commission for Data Protection (CNPD) penalised Amazon in 2021 over its online behavioural advertising practices,...
- India’s Rs 13,000 crore live events market fuelling experiential marketing push: BookMyShow–EY reportIndia live events: The report, titled Beyond Attention. Into Immersion, found that 78% of Indian consumers prefer spending on experiences o...
- AI marketing platform Nitro Commerce secures $5 million from Cornerstone Ventures, othersThe startup uses artificial intelligence (AI) solutions to help consumer brands address challenges around customer acquisition, attribution...
- Bal Thackeray's picture missing from ad praising Shinde govt due to fear of Modi-Shah, says Shiv Sena (UBT) mouthpieceThe Shiv Sena (UBT) party has accused the rival Sena, led by Maharashtra Chief Minister Eknath Shinde, of being a “slave of Delhi” after Ba...
- Advertising Club appoints Vikram Sakhuja as presidentThe Advertising Club has elected Vikram Sakhuja, group CEO - Media and OOH, Madison Communications, as its new president.
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