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INSURGENT BRANDS
Amid flux, FMCG Inc's turning over a new chiefIndia's FMCG sector is witnessing significant leadership changes as Hindustan Coca-Cola Beverages, Hindustan Unilever, and L’Oreal recently...
New brands arrive in style, give older peers a scareInsurgent brands, launched in the last decade, now control 6% of the consumer goods and lifestyle market, growing fivefold in five years to...
India is key strategic market for global brands, says Myntra CEO"With the launch of Myntra Global in Singapore, we're also laying the foundation for our global foray, with a long-term aspiration to serve...
Rising trend of new-age consumer brands attracting VC investors in IndiaIndia's new-age consumer brands, catering to Gen Z and millennials, are attracting substantial venture capital. Brands like Mokobara, Sugar...
Online lifestyle market to more than double to $40-45 billion by 2028: reportA joint report by management consulting firm Bain & Co and fashion marketplace Myntra said online penetration will rise to 18.22% from 13% ...
Large brands continue to hold majority market share, despite emerging brands: ReportAccording to the report, among 253 category and market combinations, large incumbent brands lost market share in 44% of cases against emerg...
Five Naxals killed in encounter in Jharkhand's ChatraJharkhand Police killed five Naxals, two of which with rewards of Rs 25 lakh each, while two others with a bounty of Rs 5 lakh each. Two AK...
Number of naxal-affected districts has come down from 126 to 70: President Ram Nath KovindOn September 21, 2020, the then Union minister of state for home G Kishan Reddy had informed Rajya Sabha that a total of 90 districts in 11...
InnoVen Capital invests Rs 16 crore in boAtThe latest funding also marks an addition to InnoVen’s portfolio of consumer brands, comprising companies such as Vahdam Teas and Svarochi.
ET GBS 2019: Big & Fast - becoming a scale insurgentThe question for companies competing amid constant disruption is how to combine the scale of an incumbent with the speed of an insurgent.
Government asks Justices Madan B Lokur and UU Lalit to recuse themselvesThe central government said that the prosecution was also affecting “morale” of the forces fighting insurgency in Manipur.
Conflating India’s cross-border raid in Myanmar with Pakistan is terrible statecraftIt was forgotten that Pakistani Army assists terror camps against India, while Myanmar has helped India uproot insurgents on its side.
Assam Tourism and Priyanka Chopra to globally launch Awesome Assam in AprilPriyanka said she is keen to see the famous one horn Rhino of Assam. On Saturday she visited the Shaktipeeth of Kamakhya temple.
Join peace talks or face consequences: Pakistan warns TalibanAccording to media reports Pakistan has warned the insurgents to call-off their recently-proclaimed 'spring offensive' or face consequences.
Hindi speaking community yearning for recognition in AssamThe Hindi-speaking community in Assam, which has borne the brunt of insurgency, is yearning for recognition — that it is part of the larger...
Marketing must be perceived as an investment, rather than an expenseMarketing must continually reinvent itself to create relevant and differentiated brands and business models that are embedded in the busine...
- What is a great brand?
Great brands sell and sell repeatedly, generating an ever increasing and sustainable revenue and profit stream.