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INNERWEAR
ETtech Infographic: Reliance’s startup roll-up: hits & missesReliance Industries has expanded its portfolio with two new beauty and personal care brands since early 2026. These acquisitions, part of a...20 May, 2026, 07.41 PM IST- Star power meets style: Hrithik Roshan joins ONN as brand ambassadorLux Industries has appointed Hrithik Roshan as the brand ambassador for its premium innerwear and thermal wear brand, ONN. This strategic m...20 Apr, 2026, 01.31 PM IST
- Myntra Super Savings Days: Upgrade your Basics with Up to 70% on Men’s InnerwearStep up your comfort and style with the Myntra Super Savings Days, live from May 10 to 15! Enjoy up to 70% off on a wide range of men’s inn...13 May, 2025, 11.28 PM IST
- D2C lingerie brand Krvvy raises pre-seed from Titan Capital and All In CapitalKrvvy, a women's functional innerwear brand, has raised Rs 6.1 crore in pre-seed funding led by Titan Capital and All In Capital. The fundi...20 Jan, 2025, 12.28 PM IST
- Lux Industries aims to double market share of its innerwear brand in IndiaLux Venus with its product portfolio of drawers and vests has a strong presence in the market due to its high brand recall and currently en...01 Sep, 2022, 06.49 PM IST
- Nykaa parent soars 5% after men's innerwear brand launchThe TPG-backed company said on Wednesday that Nykaa Fashion would launch Gloot - its first innerwear and athleisure brand for men.07 Jul, 2022, 11.24 AM IST
- Will competition make the going tight for Page Industries?Page Industries, an exclusive licensee of Jockey (USA) in India and some Asian countries, has established market leadership in men's premiu...10 Jun, 2022, 04.02 PM IST
- Why Reliance is betting big on women’s innerwear segmentLingerie and innerwear industry is set to double in size by 2025, and Reliance Retail wants to capitalise on the opportunity inorganically.23 Apr, 2022, 09.04 AM IST
- Why is Reliance Retail acquiring multiple companies in women's innerwear space?Reliance Retail, said a person aware of the company's plans, is basically fixing the price point puzzle to capture a huge market opportunit...20 Apr, 2022, 05.44 AM IST
- Demand for innerwear jumps 20% in November-December 2020 despite price hikeVinod Kumar Gupta, managing director, Dollar Industries said "We have increased prices thrice since the beginning of November as yarn price...09 Feb, 2021, 04.56 PM IST
- Work from home boosting India's comfort-wear sector as hosiery market sees a spike in demand“With the lockdown being eased and restrictions being lifted across various parts of the country, we have witnessed a spike in demand for u...10 Aug, 2020, 07.19 PM IST
- Virat Kohli launches men’s innerwear collection under one8One8 will initially launch two ranges under ‘Edge’ and ‘Game’, which include innerwear varieties and socks in the premium category.22 Jul, 2019, 11.27 AM IST
- Aditya Birla Fashion forays into women's innerwear and athleisure productsTwo years ago, the company had forayed into the men innerwear segment under Van Heusen brand and has 15 exclusive stores as of now.18 Sep, 2018, 09.50 PM IST
- How three Kolkata innerwear makers are trying to move up the value chainThe premium and super-premium segments of the Indian innerwear market are likely to double in the next three years.13 Jan, 2018, 11.30 PM IST
- Thermal innerwear to cost 20 per cent moreConsumers will have to pay more for thermal innerwear this winter. The increase in excise duty, coupled with the volatility in yarn prices,...03 Nov, 2011, 02.20 AM IST
- Maxwell ties up with France's Eminence for premium innerwearMaxwell enters premium innerwear category with the launch of Eminence, French brand in India. To enter premium women's innerwear through ex...22 Oct, 2010, 12.57 PM IST
- Levis Strauss Signature series of innerwear for men to be launched in IndiaTirupur based Stallion Garments, which offers range of products for men, women and children has obtained a license to manufacture and marke...04 Feb, 2009, 06.12 PM IST
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