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INFLUENCER MARKETING STANDARDS
Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
These 5 Charlie Munger psychology lessons show why mindset matters more than intelligence, talent, or luck — lessons from Warren Buffett’s most trusted partnerThe Charlie Munger psychology lessons continue to inspire people seeking smarter decisions and lasting success. Rather than relying on inte...
India's growth story runs through waterIndia's ambitious industrial expansion faces a critical hurdle: water scarcity. As manufacturing's GDP contribution targets 25%, companies ...
Talent twist: Silicon Valley's India story takes an unexpected turnThe prospective appointment of Kunal Shah to a leadership position at WhatsApp exemplifies an emerging pattern: Indian founders are increas...
Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...
Ahead of Market: 10 things that will decide stock market action on TuesdayIndian markets ended higher on Monday, snapping Friday's pause in momentum. Investors will track US-Iran developments, technical levels, se...
Why speed, scale and reliability will define the next infrastructure boomAs India’s digital infrastructure boom accelerates, data centres are emerging as the backbone of the AI and cloud-driven economy.
Critical Stage: India's concert boom has a venue problemIndia's booming live entertainment scene, evidenced by massive ticket sales for global and local artists, faces a critical hurdle: a severe...
In 1850, a mechanic experimenting with sewing-machine parts settled on a new needle arrangement; it became the design most modern sewing machines still followOften misunderstood, the journey of the sewing machine arose through teamwork rather than individual ingenuity. Isaac Singer's invention in...
India’s trade strategy: Moving beyond FTAsCurrently, India’s FTA utilisation rate hovers around 25% compared to 70-80% in developed economies.
Tokenised gold: A new way to invest in gold or a risky bet? What Indian investors need to know before investingTokenised gold is emerging as a new investment option in India. It uses blockchain to represent physical gold digitally. Investors can trad...
In 1912, Cadillac fitted 12,000 cars with Charles Kettering's electric self-starter; the hand-crank era ended, and ordinary drivers could finally start a car safelyIn the early days of the automobile, drivers faced a daunting ritual every time they wanted to hit the road. Cranking the engine by hand wa...
In 1907, a Canton janitor's asthma got so bad he rigged a fan motor, broomstick, and pillowcase into a vacuum: His cousin's husband, W.H. Hoover, bought the patent in 1908Meet James Murray Spangler, the janitor whose battle with asthma sparked an ingenious innovation in 1907: the electric suction sweeper. Cra...
Doubled in 5 years: India's military-industrial moment has arrivedIndia's defence production has surged to a record Rs 1.78 lakh crore in FY26, nearly quadrupling since 2013-14. This growth, fueled by the ...
Nifty upside limited, but stock-specific opportunities remain: Pramod AmtheIndian equities face headwinds from inflation and monsoon uncertainty, yet opportunities exist. Pramod Amthe of InCred Capital highlights s...
What Maruti-Suzuki can teach India-JapanThe Maruti-Suzuki collaboration brought global manufacturing to India, democratising transportation and boosting the middle class. This par...
Trump's critical minerals pricing plan faces skeptical G7, divided industryAmerica's plan to control critical mineral prices faces hurdles. G7 nations and the US mining sector are divided. The proposal aims to redu...
India's weight-loss drug boom raises questions over healthcare prioritiesIndia's market for cheaper anti-obesity drugs has surged tenfold. While demand is high, especially among those with diabetes, concerns abou...
Psychology says people who optimize every part of their lives often end up more depleted than those who don’t, because constant measuring, tracking, and improving is itself more costly than the benefitModern self-improvement tools promise better lives through tracking. However, this constant monitoring can create stress and pressure. The ...
How economic diplomacy is becoming as important as traditional diplomacyEconomic diplomacy is now paramount, eclipsing traditional political alliances as nations prioritize trade, investment, and supply chain se...