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INFLUENCER MARKETING GEN Z
'Schedule it during work hours': Gen Z worker skips 9 PM meeting, says important discussions belong in office hours- ET Alpha Wealth Summit | BSE CEO Sundararaman Ramamurthy on building trust, fighting deepfakes, and why yuva shakti & nari shakti are future of D-St
- Gen Z is bringing audiences back to cinemas, says PVR Inox
- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...12 Jun, 2026, 12.40 AM IST
- Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...10 Jun, 2026, 06.09 PM IST
- Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...10 Jun, 2026, 09.58 AM IST
- India's Gen Z associates Israel with defence, military strength: SurveyA new survey reveals that nearly half of young urban Indians associate Israel with defense and military strength, while a majority perceive...09 Jun, 2026, 10.56 PM IST
- Bitcoin’s biggest challenge isn’t the BTC USD price crash - here’s why most Americans still don’t own cryptoBitcoin ownership 2026 in US analysis: Despite Bitcoin's significant price drop, only 22% of Americans own cryptocurrency, with younger gen...09 Jun, 2026, 06.14 PM IST
- CJP protest in Pune on June 11 to seek Education Minister Pradhan's resignation: Abhijeet DipkeThe Cockroach Janta Party (CJP) plans a protest in Pune on June 11, demanding Union Education Minister Dharmendra Pradhan's resignation. CJ...08 Jun, 2026, 08.11 PM IST
- UK competition watchdog launches probe into eBay's purchase of DepopThe deal was announced earlier this year and is expected to help Etsy double down on its core handmade and vintage goods marketplace in p...08 Jun, 2026, 03.22 PM IST
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...08 Jun, 2026, 02.24 PM IST
- Gen Z mentors flip the corporate learning scriptIndian companies are embracing reverse mentoring and cross-generational learning. This helps employees adapt to artificial intelligence. Yo...07 Jun, 2026, 01.52 PM IST
- Manoj Bajpayee was asked what should Gen Z do about the Cockroach Janta Party movement? His 'Chedi Mahto' answer is now going viralManoj Bajpayee has shared a personal story of his childhood teacher, Chedi Mahto, and a fellow student's success amidst Gen Z's frustration...04 Jun, 2026, 04.07 PM IST
- AI video startup TrueFan raises $10 million led by Baring PE, Z3PartnersGurugram's TrueFan AI secured $10 million, valuing it at $40 million, to fuel its AI-generated video platform. Serving over 100 enterprises...04 Jun, 2026, 12.04 PM IST
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...04 Jun, 2026, 12.00 AM IST
- Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...03 Jun, 2026, 10.48 AM IST
- 'No arguments, no threats': Gen Z tenant denied security deposit refund teaches the housowner a lesson he won't forget through his actionsA Gen Z tenant's alleged response to a deposit dispute has caught attention online. According to a widely shared account, the tenant printe...02 Jun, 2026, 12.32 PM IST
- 87% of Indian Gen Z prefer short trips & weekend breaks over long vacations: ReportThe tourism sector is undergoing a dynamic shift as a preference for trips that last under a week, with weekend breaks and short getaways d...01 Jun, 2026, 11.18 AM IST
- Gen Z employee vs Gen X boss: Zerodha's Nithin Kamath gets quizzed about Gen Z vocabulary; internet reacts to his scoreA video from Zerodha showing CEO Nithin Kamath being quizzed by a younger employee on popular Gen Z slang has gone viral on social media. S...31 May, 2026, 09.39 PM IST
- ‘Promoted, burnt out, or quit quietly?’: Gen Z candidate’s question on job interview gives HR a reality check on modern hiringGen Z employees are changing workplace culture. They seek work-life balance and mental health support. They question toxic environments and...28 May, 2026, 10.16 AM IST
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