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INFLUENCE OF CONTEXT ON BRANDING
How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...- Shopping without searching: The Agentic AI future Amazon, Swiggy and Zepto are building in IndiaAI's influence on online shopping is rapidly growing, with agents now completing tasks like purchases. Major platforms like Amazon, Swiggy,...
- OPPO Find X9 Ultra review: A camera flagship without compromiseOppo's Find X9 Ultra arrives as a photography powerhouse, boasting a Hasselblad-tuned camera system with dual 200MP sensors and a 10x peris...
- Specs stopped selling smartphones. Intelligence is the new benchmark - A breakdown of Google I/O and Apple’s WWDC 2026Smartphones are evolving beyond just hardware. Companies like Google and Apple are now prioritizing artificial intelligence. This means pho...
- Quote of the Day by Margaret Thatcher: ‘Being powerful is like being a lady. If you have to tell people you are…’ The Iron Lady’s lesson on influence and confidence explains why real power speaks for itselfQuote of the Day by Margaret Thatcher highlights that true power and influence are self-evident and don't require constant announcement. Th...
- Business Quote of the day by Ray Kroc: ‘No self-respecting salesman makes the same…’ Key sales insight by the man behind transformation of McDonald’sRay Kroc, the man behind McDonald's global success, believed in tailoring pitches. He compared sales to baseball, stating no two clients ar...
- French Proverb of the Day: “Never trust a woman who… — Life lessons on perception, trust, social judgment, character and why actions speak louder than wordsFrench Proverb of the Day highlights the meaning of “Never trust a woman who mentions her virtue.” The saying reflects traditional attitude...
- Quote of the Day by Coco Chanel: “I don't know why women want...– Inspiring lessons on confidence, femininity, relationships, empowerment and why confidence is the best outfit by the founder of Chanel known for transforming modern style and redefining women’s powerQuote of the Day by Coco Chanel: Coco Chanel’s quote, “I don't know why women want any of the things men have when one of the things that w...
- Word of the Day: ClinquantWord of the Day: Clinquant is more than just an elegant synonym for “flashy.” The word speaks to illusion itself, the conflict between outw...
- Friday Motivation Quote by Michael Jordan: ‘In any investment, you expect to have fun and…’ Basketball legend’s words of wisdom on wealth and happinessMichael Jordan, a basketball legend, also excelled as a businessman. His famous quote highlights the importance of enjoying ventures while ...
- Fuelled by lending boom, DPDzero bets big on AI-led debt recoveryAs India’s unsecured lending boom accelerates, collections are emerging as the next major battleground for fintechs and lenders.
- Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...
- Quote of the Day by René Descartes: ‘To know what people really think, pay attention to what they do, rather than…’ - French mathematician's classic lesson on trust in friendship, loyalty and care in relationships that every aspiring leader should hearQuote of the Day by René Descartes highlights that actions reveal more than words, urging us to judge reality through evidence rather than ...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
- Quote of the Day by Albert Einstein: “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” – Inspiring quote on perspective, gratitude, positivity, and why seeing miracle in everyday life is important by the theoretical physicist and Nobel Prize–winning scientistQuote of the Day by Albert Einstein: A profound reflection by Albert Einstein highlights the power of perception in shaping human experienc...
- Return-to-origin shipments, not customer returns, are India's biggest e-commerce margin problem, says Blue DartReverse logistics is evolving from a cost centre into a strategic driver of customer trust, retention and margin protection in India’s fast...
- ET Most Innovative AI Products Awards 2026: Recognising AI-driven transformation in Retail & Consumer ExperienceThe ET Most Innovative AI Products Awards 2026 highlights how AI is transforming retail and consumer experiences through personalisation, i...
- Platforms, brands accelerate agentic commerce push as fintechs plug payment gapsIndian ecommerce giants like Flipkart and Bigbasket are building AI storefronts to enable agentic commerce, allowing AI to shop autonomousl...
- Trust at risk: Cyber crime is becoming a branding crisis for banksCybercrime is undermining the traditional trust associated with bank brands, forcing a reevaluation of communication strategies. Current an...
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