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INDUSTRY STANDARDS FOR CTV
India’s CTV and FAST players explore formation of industry councilSenior executives from India's Connected TV and FAST sectors met to discuss forming a new industry council. This proposed India Connected T...- Ratings blackout may cast a shadow over brands' TV ad spendsA prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...
- India vs Pakistan match's ad rates for just 10 seconds will shock youIndia-Pakistan Ad Rates: The commercial stakes for the India-Pakistan T20 World Cup match on February 15, 2026, have reached a "historic pe...
- TRAI lobs an ad-cap googly just as TV broadcasters struggle with falling adsTRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade...
- Give BARC more bite for viewersIndia's media sector is rapidly changing. Consumption habits are converging across platforms. The I&B ministry is reviewing TV rating polic...
- Middle class sinks under EMI loadHigh real estate prices and hardening interest rates are making it tough for the Indian middle class.
- Fall in electronics prices only silver lining in EMI squeezeThe great Indian middle class is feeling the pinch of rising cumulative EMIs, which has increased more than two-fold on an average over the...
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