India's luxury hotels are evolving beyond just rooms. Companies are now creating immersive experiences that blend wellness, food, and cultu...

Paul John celebrates true Indian craft, from music and poetry to wood carving and refined single malts. Kaarigari is a tribute to the artis...

Anand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...

India's liquor sales saw a rebound in the year ended March, with spirits volume growing 4% and beer volumes also rising 4%. This recovery w...

As far as India is concerned, the biggest pain point from the US-Iran war in the Gulf region has been the spike in the prices of not only o...

India's free trade agreement with New Zealand is set to boost Indian liquor exports. Duty concessions will make Indian single malt whisky a...

India's Indri Visitor Centre emerges as a landmark in global whisky tourism, offering an immersive experience that blends heritage, innovat...

Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...

When a market is in a secular correction due to fears that the economy might take a hit for some reason, the fall is generally across the b...

India's demand for premium liquor is surging. This trend defies global patterns where consumers are buying less expensive options. Despite ...

Young Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...

Global liquor companies are increasingly partnering with Indian firms to navigate the complex market and tap into its steady growth. Facing...

The drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...

India's affluent class is driving a surge in high-end spirits sales, with Scotch whisky and fine wines showing double-digit growth. Accordi...

A relatively new malt produced in Haryana trouncing around a hundred competing brands from across the world has a spillover effect on expor...

Data sourced from an annual report on alcohol consumption by Drinks International shows that seven among the top 10 fastest growing whisky ...

USL’s flagship brand McDowell’s No 1 is the fastest growing whisky brand in the world, outside the scotch segment.