India's youngest generation now leads consumption spending with unique preferences. Gen Z's influence is reshaping brand strategies and inv...

India's Gen Z prioritizes financial stability, opting for savings and steady investments over risky ventures to build long-term wealth. The...

Indian young professionals are reshaping workplace expectations. They seek better pay, flexible hours, and work-life balance. Financial sec...

Indian GenZ is redefining workplace priorities, valuing pay, flexibility, and purpose over traditional long-term employment. They seek blen...

Industry experts report a surge in monsoon travel demand, particularly among Gen Z and Millennials, driven by discounted rates and fewer cr...

This has brought an end to traditional seasonal cycles, and brands are now launching 12 to 24 micro-collections a year, he said while addre...

In tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms a...

India's organised retail sector is growing quickly and is expected to reach USD 230 billion by 2030. This growth is driven by rising income...

A Kantar survey report in September pointed out a declining trend of brand spending on X. It stated that 26% of marketers are planning to s...

Gen Z in India is driving major shifts in consumption trends, favoring quick commerce delivery and direct-to-consumer brands. This digitall...

The new offering Spoyl will focus on the GenZ segment, offering over 40,000 products, across segments such as westernwear, accessories and ...

With the demand for India-made mobile phones on the rise, staffing firms expect handset makers to hire some 60,000 people over the next 6-1...

New dating trends have emerged in India, trumping global trends such as ghosting and situationship, according to a survey by homegrown dati...

The company launched the Aritificial Intelligence-based virtual influencer ahead of its biannual sale. Maya will provide insight into trend...

According to a recent study by well-known dating app, Bumble, the "Dry Dating" (alcohol-free dates) trend will continue to be popular well ...

The American Express Trendex report said that 97% want to spend money on sustainable items.

The 2019 survey showed how Gen Z meets new people in India.