Searched for
INDIA BRAND EQUITY FOUNDATIONMORE
Regulator seeks views to curb similar sounding drug brandsThe Central Drugs Standard Control Organisation in India is inviting public contributions concerning new regulations aimed at curbing the s...- Don't just assemble, innovate: The missing hero in India's smartphone success storyIndia is the world's second-largest mobile phone maker, benefiting from policy support and global supply chain shifts. Domestic firms curre...
- India at cusp of 'snacking renaissance'; L Catterton bets on healthy snacking, branded foodsExpressing enthusiasm for India's rising consumption trends, L Catterton zeroes in on the healthy snacking and branded foods market. Having...
- How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...
- If your AI product is creating business value, why doesn't the market know about it?Many enterprise AI products create measurable business value but remain under-recognised. Discover why industry recognition matters and how...
- Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology explains that buying ...
- Baskin Robbins' operator keen on Dunkin' India opsBaskin Robbins' operator Graviss Group is reportedly in talks to acquire the India rights for Dunkin' Donuts from its global parent, Inspir...
- Ankur Warikoo says India has an 'envelope problem'. Here's what he meansEntrepreneur Ankur Warikoo highlights India's "envelope problem," arguing that talent is overlooked due to a focus on credentials over abil...
- Equity mutual funds delivered up to 8% return last week; international funds led. Check top 10 performers
- LME approves Adani's major copper smelter in India as listed brandThe London Metal Exchange has approved Adani Copper for delivery against its contracts, enabling warrant issuance from July 10. Produced by...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Functional & Innovative Foods files DRHP with Sebi for IPOFunctional & Innovative Foods has filed its DRHP with Sebi for an IPO comprising a fresh issue of 60 lakh shares and an offer for sale of 2...
- Ratnadeep Retail files DRHP with SEBI for Rs 400 crore IPO; promoters to sell 1.49 crore shares via OFSRatnadeep Retail has filed draft IPO papers with SEBI to raise Rs 400 crore through a fresh issue, along with an offer for sale by promoter...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Swara Baby files DRHP with Sebi for Rs 1,000 crore IPOSwara Baby has filed its DRHP with Sebi for a Rs 1,000 crore IPO, comprising a Rs 500 crore fresh issue and Rs 500 crore OFS. The hygiene p...
- NFO Alert: Invesco Mutual Fund launches equity long-short fund under its SIF platform SummitInvesco Mutual Fund has launched Summit SIF, an equity long-short fund offering both long and limited short exposure via derivatives. The N...
- India's $2 billion state stake sales buck equity market slowdownIndia's government secured a significant $2 billion from stake sales in state-run companies last quarter, a rare positive for the subdued c...
- 'Built for parents, not students': Ankur Warikoo's take on why most Indian EdTech companies struggledEntrepreneur Ankur Warikoo has ignited a discussion on India's EdTech sector, asserting that many companies prioritized parents over studen...
- Oyo parent files updated DRHP for Rs 6,650 crore IPO: Key things to knowOyo's parent company, Prism, has filed for a Rs 6,650 crore IPO, with plans for a potential pre-IPO placement. The bulk of the funds will b...
- I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...
Load More
