Searched for
IMPULSE PURCHASE CATEGORIES
Cooling products see mixed demand in June qtr; AC sales slump, beverages, ice cream stay resilientSummer demand for products showed a mixed trend. While air-conditioner sales dipped due to unseasonal weather and rising prices, beverages,...
Mercury Retrograde in Cancer 2026: Dates, Effects and What Every Zodiac Sign Should Do Before June 29Mark your calendar. Mercury, the planet of communication, intellect, and decision-making, stations retrograde in the emotionally charged si...
How a writer saved Rs 55,000 a year using 21 credit cards without paying interestA freelance translator uses 21 credit cards as a financial tool, saving Rs 50,000-55,000 annually by optimizing spending. Through meticulou...
A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
Quick commerce becomes FMCG's biggest online sales channel in IndiaLatest data from companies including ITC Ltd, AWL Agri Business, Tata Consumer Products and Parle Products showed quick commerce accounted ...
India’s kitchens turn into mini gyms as protein orders soar 150%India's embrace of high-protein diets is transforming grocery habits, with quick commerce platforms seeing a 150% surge in protein-related ...
Fewer top-ups mark FMCG buying shiftIndian shoppers are changing their habits. They are visiting stores less often for everyday items. However, when they do shop, they are spe...
Q-comm sales for FMCG giants double this yearQuick commerce now represents 6% of FMCG sales, doubling from FY25, with Dabur and Britannia leading at 9% of total sales. This channel dri...
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
Your monthly spend also decides how soon you can retire: Expense tracking apps, AI tools are changing how Indians investExpense-tracking apps, spreadsheets, Artificial Intelligence (AI) -generated analysis, and budgeting dashboards are not merely bookkeeping ...
Hobby to hustle: Six years ago, the pandemic and lockdowns sparked a wave of micro-entrepreneurs. Here’s how some built to lastIndia’s Covid-era “hobby economy” — spanning gardening, baking, fitness and pet care — has evolved into a ₹1.5-2 lakh cr market, though not...
Show of hands: Handcare has become the next big thing in skincare in the West. India is catching upA viral 15-step handcare routine by influencer Victoria Ortega has helped fuel a growing global focus on handcare, turning hands into a new...
Return-to-origin shipments, not customer returns, are India's biggest e-commerce margin problem, says Blue DartReverse logistics is evolving from a cost centre into a strategic driver of customer trust, retention and margin protection in India’s fast...
Luxury in India is no longer defined by Delhi, Mumbai or BengaluruIndia's luxury market is expanding beyond traditional metro hubs as wealth and consumer exposure grow. Luxury consumption is converging nat...
Discretionary spending slows in India as uncertainty keeps consumer purchases at a bare minimumConsumers are cutting back on non-essential purchases due to global tensions and job worries. Indian households are prioritising savings an...
Quick commerce could revolutionize healthcare, but regulatory challenges loom: Karan TauraniSo, the entire proposition about quick commerce is to kind of appeal to verticals, which are very impulse in terms of purchase behaviour an...