Chief marketing officer: Be the next to noneIn today's swiftly changing business landscape, the demand for highly skilled professionals in Chief Marketing Officer (CMO) roles has neve...
18 Oct, 2023, 01.44 PM IST
CXO vs. CMO: Navigating the Responsibilities of Customer Experience ManagementDelivering outstanding client experiences is essential to succeed in today's fiercely competitive business environment. Two crucial positio...
11 Oct, 2023, 12.29 PM IST
What are the different types of CXO courses available?CXO courses are specialized executive education programs designed to equip senior leaders with the skills and knowledge needed for their sp...
08 Sep, 2023, 04.22 PM IST
Social Media and Influencer Marketing for CMOs: Maximizing Brand Reach and EngagementSocial media and influencer marketing have transformed the way brands connect with their audiences. Chief Marketing Officers (CMOs) play a ...
07 Sep, 2023, 11.07 PM IST
Harnessing Analytics for Informed Decisions: A Guide for CMOsThe role of Chief Marketing Officers (CMOs) has evolved in the data-driven business landscape, where they can leverage analytics to make in...
07 Sep, 2023, 10.39 PM IST
Content Marketing Mastery for CMOs: Engaging Audiences Through Powerful ContentContent marketing has become a crucial aspect of marketing, driving engagement, brand loyalty, and business growth. This article explores t...
07 Sep, 2023, 10.16 PM IST
Innovative Customer Experience: How CMOs can elevate CX with Technology and InsightsCustomer experience (CX) has become a crucial factor for business success in today's rapidly evolving landscape. Chief Marketing Officers (...
07 Sep, 2023, 05.05 PM IST
A four-pronged strategy to succeed in the role of the chief marketing officerThe average tenure for a chief marketing officer (CMO) at Fortune 500 firms has dropped from 54 to 51 months from 2021 to 2022. Although B2...
06 Aug, 2023, 10.49 AM IST
The art and science of a CMO role in 202390% of the CMOs are increasing communications about brand purpose and values. This seems critical given the constant barrage of content fro...
23 Mar, 2023, 11.53 AM IST
Over 50% of marketers set to increase influencer marketing spends in 2021As pere a latest report from ClanConnect.ai, the Indian AI-driven influencer marketing platform, 78% of marketing leaders leveraged influen...
15 Apr, 2021, 08.06 PM IST
AstraZeneca plans 2 million doses a week of COVID-19 vaccine for UK: ReportsWhile AstraZeneca says it expects 2 million doses of the Oxford University vaccine to be ready each week in just over a fortnight, Pfizer B...
02 Jan, 2021, 05.37 PM IST
Infosys to acquire Blue Acorn iCi for up to $125 mn“The move (to acquire) further strengthens Infosys’ end-to-end customer experience offerings and demonstrates its continued commitment to h...
08 Oct, 2020, 11.48 AM IST
UK extends coronavirus quarantine period from 7 to 10 days, in line with WHO guidance“In symptomatic people, COVID-19 is most infectious just before, and for the first few days after symptoms begin. It is very important peop...
30 Jul, 2020, 04.23 PM IST
Tata Group witnesses rise of women CMOsWomen managers are in demand in marketing departments, given their ability to multitask as also their understanding of core consumers, that...
28 Aug, 2017, 10.37 AM IST
Businesses must integrate tech infrastructure to keep up with the digitally savvy consumersChief marketing officers (CMOs) realise how crucial it is to partner with chief information officers (CIOs) to connect with the consumer.
03 Jul, 2013, 10.16 AM IST
- ET Review: Canon Powershot SX40 HS
A hybrid of a compact camera and a digital SLR is the best way to describe a prosumer camera.
19 Oct, 2011, 08.22 AM IST
- 'Light chip breaks speed records'
Scientists claim to have created an incredibly fast photonic chip, bringing computers a step closer to working entirely with light.
19 Jun, 2010, 01.40 PM IST