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Psychology explains why people eating popcorn at movie theaters may be less likely to buy new brandsA trip to the movies almost always comes with a bucket of popcorn. But according to a psychology study, that familiar movie snack could be ...- Lights, Camera, Content: Cinema creators redefine how India watches filmsContent creators are making cinema more accessible to a wider audience. These creators dissect films, sparking deeper discussions and wider...
- GST Council approves highest tax rate of 40% on these goodsThe GST Council has approved raising taxes on sin goods to 40% as part of a broader GST 2.0 overhaul, simplifying the tax structure to two ...
- The House votes for possible TikTok ban in the US, but don't expect the app to go away anytime soonThe decision by House Republicans to include TikTok as part of a larger foreign aid package, a priority for President Joe Biden with broad ...
- Govt specifies retail sale price based GST cess rate for pan masala, tobaccoPan masala, containing tobacco gutkha, now has a cess rate of 0.61 times the RSP, while the rate for smoking mixtures for pipes and cigaret...
- Attractive valuation! ITC shares can rally up to 18%, says SharekhanThe brokerage firm reiterated a buy on ITC with an unchanged target price of Rs 450. Attractive valuations at 23x/21x its FY2024/FY2025E EP...
- Gap grows between TikTok users, lawmakers on potential banThe disconnect illustrates the uphill battle that lawmakers from both sides of the aisle face in trying to convince the public that China c...
- TikTok’s future hangs in balance amid possible US ban & other top tech stories this weekEarlier this week TikTok said it has more than 150 million monthly users (nearly half the population) in the US, up from 100 million just a...
- Driving Diversity - How PhonePe is building an inclusive leadership team
- Can ‘Bharat’ help India? The roadmap for recovery may run through India’s hinterlandCompanies had flocked to rural centres when demand was dwindling in urban areas in the initial phases of the virus outbreak. Now, with incr...
- Ten ways SMEs can harness LinkedIn to grow their businessesAlthough LinkedIn largely offered recruitment solutions back in the day, it has matured into a platform for companies to engage an audience...
- Prasoon Joshi’s Happydent commercial among 20 best ads of 21st century: ReportPrasoon Joshi’s palace commercial for Happydent chewing gum has been named as one of the 20 best ads of the 21st century in a public poll c...
- 'Romba Nalla' way: South Indian characters the new bestsellers in advertisementThe South Indian ‘Anna’ is on the march, and if recent television commercials are anything to go by, the Indian marketing industry is welco...
- Tobacco prices likely to surge on shrinking acreageA decreasing acreage coupled with negligible carryover stock might firm up tobacco prices.
- Union budget 2012-13: Cigarette prices to go up; no impact in stock priceBudget 2012 announced a proposal to increase basic excise duty on cigarettes of more than 65mm length by adding an ad valorem component of ...
- Cigarette taxes are discriminatory: Kurush GrantDiscriminatory taxes on cigarettes have not helped reduce the tobacco consumption in the country, says ITC divisional chief executive (toba...
- Offbeat & cheeky: Ad campaigns do give brands a definite leg-upZoozoos, No Bakwaas, Happy Dent, have more consumer connect.
- Lalani built fortunes creating political adsLalani built his fortunes creating advertising campaigns for political parties and tourism departments.
- Puma on prowl for eyeballs after darkNight Projection will involve a virtual runner projected on the facades of buildings in cities such as Delhi, Mumbai and Bangalore.
- Industry opposes VAT on cigarettesTobacco industry has urged finance minister P Chidambaram to retain the specific duty structure on cigarettes and make it an exception to v...
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